Augmented business and its risks
Speed, globalisation, acceleration: all forces that are contributing to shaping modern business. The hectic pace of life risks putting paid to more than just a few companies (as is effectively the case) and is challenging management methods, planning, the very identity of companies and the production culture they were founded and developed on. Neologisms reflect these developments: augmented business, for example, refers to companies that use the web as their hunting ground, markets that used to have physical boundaries and are now basically limitless.
Alongside production and manufacturing activities, the aspects of business concerned with communications, information networks and the responsibilities involved in these arenas are now becoming increasingly important.
Exploring these companies, and understanding their methods, means not only looking at the present economy but also potential future developments. This is what Gian Paolo Bonani (from the Department of Social Communications and Research at the Sapienza University in Rome) does in his book “Augmented Business. Chaos and Responsibility in Business Communications in the Social Era”, which was written with university students in mind but is also a valuable aid for others, including companies, wishing to gain insight into the current scenario.
According to Bonani the economic activities of companies and organisations in general, are growing, accelerating, and intensifying, making productive and social objectives more structured and complex, with greater responsibilities at stake. What’s more, the author believes that companies using the web to expand their range of action and commercial and cultural influence, are operating in an economic arena where the consumer population has changed radically over the last 20 years.
Bonani analyses, studies, explains and illustrates this complex, intricate topic. He also examines the errors and misconceptions that arise, creating what is essentially a guide to this increasingly dense jungle.
L’impresa aumentata. Caos e responsabilità della comunicazione d’impresa nell’età social
G. Paolo Bonani
Franco Angeli, 2013
Speed, globalisation, acceleration: all forces that are contributing to shaping modern business. The hectic pace of life risks putting paid to more than just a few companies (as is effectively the case) and is challenging management methods, planning, the very identity of companies and the production culture they were founded and developed on. Neologisms reflect these developments: augmented business, for example, refers to companies that use the web as their hunting ground, markets that used to have physical boundaries and are now basically limitless.
Alongside production and manufacturing activities, the aspects of business concerned with communications, information networks and the responsibilities involved in these arenas are now becoming increasingly important.
Exploring these companies, and understanding their methods, means not only looking at the present economy but also potential future developments. This is what Gian Paolo Bonani (from the Department of Social Communications and Research at the Sapienza University in Rome) does in his book “Augmented Business. Chaos and Responsibility in Business Communications in the Social Era”, which was written with university students in mind but is also a valuable aid for others, including companies, wishing to gain insight into the current scenario.
According to Bonani the economic activities of companies and organisations in general, are growing, accelerating, and intensifying, making productive and social objectives more structured and complex, with greater responsibilities at stake. What’s more, the author believes that companies using the web to expand their range of action and commercial and cultural influence, are operating in an economic arena where the consumer population has changed radically over the last 20 years.
Bonani analyses, studies, explains and illustrates this complex, intricate topic. He also examines the errors and misconceptions that arise, creating what is essentially a guide to this increasingly dense jungle.
L’impresa aumentata. Caos e responsabilità della comunicazione d’impresa nell’età social
G. Paolo Bonani
Franco Angeli, 2013