The 51st Censis Report that outlines the framework of company activities has been published


Understanding the context in which one performs activities is important; for companies, it becomes essential. A crucial component of a judicious production culture, the awareness of the social sphere (in addition to the financial one), in which it acts, is good for the balance sheets and strategies, but also for the climate of the company and the human production organisation. Reading the annual Censis Report on the social situation of the Country is therefore something useful for entrepreneurs and keen  managers. Especially this year.

Censis outlines a situation characterised by the restarting of industry but from what it looks like the loss of positive instances of society.Welfare is back on the rise, but it seems that there is a loss of drive towards cohesion and towards the ideals of a good social set-up. Worrying signs also for businesses and especially for the formation and fuelling of a production culture that is correct, universal and sustainable.

Censis is merciless and mentions the fact that “Italians are experiencing a quiet recovery after the hard years of the ‘cut back and survive'”.And not just that. The Report explains how the same improved economic and production climate conceals important dangers. “During the recovery – it writes -, there persist some grinding inertia to be handled with care. The social dividend of economic recovery has not been distributed and the social mobility block creates resentment”. Censis then continues, making an important comparison: “In the Italy of the economic miracle the expansive cycle was accompanied by positive myths that acted as the engine for economic and identity growth of the nation. But now the collective imagination has lost propulsive force”.

Certainly, there is no shortage of positive elements, but it is above all with the fragile and delicate situations that the activities of production organisations have to deal, as well as with the idea itself of a business that they can create. Factories, offices and production contexts therefore have to deal with a framework that appears to no longer have any dreams to come true. Censis itself explains in a note to the Report: “The future is glued to the present. But it is precisely the space that separates the present from the future that is the place of growth. The price we have paid for this decade of subtrack progress is precisely the consumption, without replacement, of that passion for the future that urges, pushes, spurs us on to hurry, without looking back. Now our future is being prepared according to the technology-territory duo: preparation for technology with solid training systems and the valuing of the territory with appropriate political and economic representation”.

The Censis Report is as usual well worth reading and re-reading attentively as it clearly indicates the general framework and details of a country that continues to have its own great resources but equally great deficiencies. And in which companies and their best production culture need to find new areas of action.


51st Report on the social situation of the country/2017


Franco Angeli, 2017