Condensed into a book are the essential elements for understanding and applying the new frontiers of corporate organisation
The company wishing to develop must also renovate from an organisational point of view. Indeed, organisational innovation seems to be one of the best ways to reach increasingly higher development and growth goals. A method – that of organisational innovation – that today seems to be a very powerful tool in itself: the digital transformation of organisations. The result of the merger of new digital technologies with corporate skills and processes, the digital transformation of companies is one of those complex issues, often covered in a confusing way, which needs valid and reliable tools for interpretation.
This is exactly what Francesco Venier (professor and researcher of business organisation at the University of Trieste) has attempted to do with his “Trasformazione digitale e capacità organizzativa. Le aziende italiane e la sfida del cambiamento” (Digital Transformation and organisational capacity. Italian companies and the challenge of change) published just a few weeks ago.
The author discusses the topic with a simple diagram. First of all, he investigates the aspects linked to the analysis of the situation and namely the need and the ability to understand what is happening around and within companies. Then Venier considers the organisational planning ability required to seize the opportunities offered by digital transformation. Lastly, he explores the genuine capacity to apply the changes that digital transformation can cause in manufacturing organisations.
Of course, everything is then influenced by the subjective conditions in which each company finds itself. This is why Venier writes: “Since all businesses can access the same repertoire of knowledge, resulting from scientific elaboration, school education, training, managerial literature, it is apparent that, ceteris paribus, all businesses should be able to enjoy the same ability to generate a durable economic result or at least converge toward the same organisational model. All this, however, does not in fact happen because the organisational systems are designed and implemented by those involved, following the rules of organisational grammar, yes, but also the unwritten rules that are incorporated into the social dimension of the organisation, making it unique”.
The book is not always straightforward to understand, but Giovanni Costa (Professor Emeritus of Business strategy and Business organisation at the University of Padua) is right in his preface when he defines the literary work of Venier as a sort of compass for entrepreneurs and managers.
Trasformazione digitale e capacità organizzativa.Le aziende italiane e la sfida del cambiamento (Digital Transformation and organisational capacity. Italian companies and the challenge of change)
Eut Edizioni Università di Trieste, 2017