A thesis presented at Cà Foscari university in Venice investigates the description and measurement of industrial districts, grasping their importance for the growth of companies and their culture
The success of a company depends on a game also played by subjective and intangible elements. Obviously, calculation and instruments, planning and the factory count for a lot. But no entrepreneurial idea, in the long run, has ever been developed without a context that stimulated its accomplishment, without that “climate” which at some point created the right conditions for the “factory” to be able truly to produce good balance sheet results as well as “good human results”.
It is what in modern times is also referred to as territorial capital that often makes the difference. Niccolò Lenisa’s thesis – which was presented at Cà Foscari University in Venice – in fact takes into consideration these intangible aspects (assets), of the territory which make up that extra element for the growth of good businesses. The main objective of the investigation, therefore, is not so much the identification and illustration of these assets, but rather the description of the methods used to detect and measure them. These methods are necessary since the importance of knowing the system in which the company does business continues to apply in order to manage the company properly.
“Territorial capital as an intangible asset for the development of businesses” begins with the reasoning on the need to “analyse the external environment”, to then proceed with an investigation into the concept of territorial capital, emphasising the role the company as responsible for creating value for the territory. Measuring the capital of a territory then involves the identification of the industrial districts, the tangible and intangible characteristics of which are then described. A subsequent passage addresses the methods of measuring intangible capital. The work ends with the examination of a real case of a close bond between territory, district and business (the industrial district of Prosecco, to be specific).
The author explains: “The social attention of companies allows excellent upkeeping of the conditions of the territory and of biodiversity, which with the lack of appropriate investment could get lost over the years, thereby undermining the local economy. From an economic perspective, the value associated with the brand is very important; the image and reputation which over the years have been associated with the territory and with the product allow companies to be able to generate greater profit since customers, having acknowledged the quality of the product, are prepared to pay a surcharge”. More generally, the author grasps and demonstrates the value of the “bond that is created between the community, the territory and its very economy, which means creating a community of individuals who according to a trust-based relationship work together to achieve objectives and common well-being, by sharing ideas and notions, thus nourishing their own civic sense and countering the negative individualism which leads to difficulties in social relations”.
Territorial capital as an intangible asset for the development of businesses. Detection and measurement methods
Thesis – Cà Foscari University, Venice, Honorary Master’s Degree in Economic and Business Development