Corporate Culture Week (Settimana della Cultura d’Impresa) is back! The event, promoted by Confindustria in collaboration with Museimpresa, is now in its 26th edition, and will place from 10 to 24 November with the theme “The language of growth: business, culture, territory”. On Saturday 11 November, the Pirelli Foundation will take part in the event with a special open house and guided visits, telling the history of Pirelli and its most famous advertising campaigns from the 1970s to the 2000s, as told in the book “Pirelli Advertising with a Capital ‘P‘”

Visitors will have the chance to relive the history of Pirelli advertising through installations and shows in the evocative former cooling tower of the Pirelli Headquarters:  from the TV ads in the 1970s to Pirelli’s global campaigns, featuring testimonials from stars of cinema and sport such as Sharon Stone, Carl Lewis and Ronaldo.  During the guided tours, the best pictures posted on social networks with the hashtags #fondazionepirelli and #SettimanaCulturaImpresa will be shared on the Facebook (tag) and Instagram (tag) pages of the Pirelli Foundation.

At the same time as the guided tours, there will also be creative activities organised for young children aged 6-10, with a maximum  of 15 children per group at the following visiting times: 10am, 11.30am, 2.30pm and 4pm.


The itinerary also includes a special visit to the recently restored 14th century building, the Bicocca degli Arcimboldi.

Visiting hours: tours starting every 30 minutes during the hours 9.30am – 12pm / 2.30pm – 5pm

Duration: approximately 75 minutes

Maximum 25 participants per tour

Free entry, subject to availability

Event must be booked in advance by following this link

Entry at via Bicocca degli Arcimboldi 3


For further information: tel 0264423971


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