After taking part in Museocity in March, Fondazione Pirelli will also be involved in the first ever edition of Milan PhotoWeek, an initiative promoted and organised by the City Council of Milan to bring the general public closer to the world of photography: one week – from 5 to 11 June – of exhibitions, encounters, guided tours, workshops, publishing projects, art show openings and closings and urban projections, all dedicated to photography.

As part of the event the Fondazione Pirelli is offering guided tours and workshops for children.

To celebrate 110 years of Pirelli racing, on 8 June at 6pm there will be a special visit called “It’s clearly a charm“, featuring an in-depth look at photography in relation to the history of racing: from “Beijing-Paris”, the first international race in 1907, to the F1 Grand Prix. Thousands of photographs including negatives on plates and on film, prints and slides conserved in the company’s Historical Archive bear witness to more than a century of victories from the most prestigious Italian and international car manufacturers and some of the greatest drivers in the world who have written the story of motor racing, such as Nino Farina, Antonio and Albero Ascari, Tazio Nuvolari and Juan Manuel Fangio.The visit will last around one hour with drinks to follow.

There are also events especially for children: on Saturday 10 June there will be two creative workshops starting at 10am and 11.30 am: the first is Ready, steady… print!: a workshop for children aged 6-9. The children will have the chance to discover thousands of photographs kept in the Fondazione Pirelli and learn about the history of the tyres which have helped bring victories for cars of various different eras: from the tyres used in the first international car race, “Peking-Paris” in 1907, to the tyres of the F1 Grand Prix.Starting from a gelatin slide, the children will be invited to make creative prints to tell the story of the most entertaining motor races featuring Pirelli tyres.The second workshop is An incredible journey from Beijing to Paris!, designed for children aged 8-11: thanks to the photographs conserved at the Fondazione Pirelli, together we can relive the incredible journey taken in 1907 by the Itala car, fitted with Pirelli tyres. 17,000 kilometres of road, passing through a vast range of different scenery and cultures. The children, using their courage and imagination, will have to pretend they are taking the road today which goes from Beijing to Paris and then create their own travel diary.


All the events must be booked in advance and are subject to availability.

Call 0264423971 or sign up via for the 8 June visit and write to to sign up for the 10 June workshop (specifying the name of the workshop)


To find out more about the full program of all the events during PhotoWeek visit the website