Italian design on display in Shanghai
Rome mayor, Giovanni Alemanno, on official visit in China for “Rome Week” at the World Expo, will be visiting the exhibit “Disegno e Design. Brevetti e creatività italiani” at Tongji University, Shanghai. Organised by Fondazione Valore Italia for the permanent Made in Italy exhibition, the exhibit was moved to Shanghai in July after the great reception it had received in Rome. Dedicated entirely to patents that have left their mark on Italian industrial design, the exhibit seeks to promote awareness of the significant wealth of creativity that characterises Italian manufacturing.
The Pirelli Group and the Pirelli Foundation are represented with a number of products that testify to the longstanding focus that the company has placed on both the aesthetics and functionality of its products. These include Gatto Meo and the monkey Zizì, stuffed animals designed by Bruno Munari and patented in the 1950s.
But the exhibit also features more recent Pirelli patents, such as the motorcycle tyre Angel and its innovative tread pattern, the famous Discus router by Pirelli Broadband Solutions, the Angel and Icon shoes by Pzero, and the wonderfully colourful rubber boots. All of these are products that, in line with the best Italian manufacturing tradition, unite industrial innovation and design.
For more information, visit www.disegnoedesign.it
Rome mayor, Giovanni Alemanno, on official visit in China for “Rome Week” at the World Expo, will be visiting the exhibit “Disegno e Design. Brevetti e creatività italiani” at Tongji University, Shanghai. Organised by Fondazione Valore Italia for the permanent Made in Italy exhibition, the exhibit was moved to Shanghai in July after the great reception it had received in Rome. Dedicated entirely to patents that have left their mark on Italian industrial design, the exhibit seeks to promote awareness of the significant wealth of creativity that characterises Italian manufacturing.
The Pirelli Group and the Pirelli Foundation are represented with a number of products that testify to the longstanding focus that the company has placed on both the aesthetics and functionality of its products. These include Gatto Meo and the monkey Zizì, stuffed animals designed by Bruno Munari and patented in the 1950s.
But the exhibit also features more recent Pirelli patents, such as the motorcycle tyre Angel and its innovative tread pattern, the famous Discus router by Pirelli Broadband Solutions, the Angel and Icon shoes by Pzero, and the wonderfully colourful rubber boots. All of these are products that, in line with the best Italian manufacturing tradition, unite industrial innovation and design.
For more information, visit www.disegnoedesign.it