1970–2000, Visual Communication: From Signature Design to Global Campaigns
Our story is characterised by innovation. It is something that is seen in our products, in how we present these to our clients; something that is present from the production line right through to the services we offer our clients. From the early 1970s to the present day, Pirelli advertising has adapted to radically changing scenarios, often anticipating their form and effect. An ever-changing cast from the great names of graphic art and design to the leading international advertising agencies, from testimonials from the worlds of cinema and sport to the digital challenges of today. The following pages tell of these events ….. and also of this on-going story...
Power is nothing without control, tv spot with Carl Lewis ,Young and Rubicam, 1995
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“The advertisement with Capital P” is also ebook
“The advertisement with Capital P” is available in digital format