Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
Original title | Visit by HM King Victor Emmanuel III to the Pirelli plant in Bicocca |
Type | Documentary |
Period | 20 June 1927 |
Credits |
Comerio, Lucaregista Comerio Filmsproduction company |
Abstract | The King, accompanied by Giovanni Battista Pirelli, visits the various sections of the plant: from the purifying of the rubber to the packing of the solid tyres, inner tubes and regular tyres. The visit then moves on to the areas of power and telephone cables, electrical conductors and submarine cables. At the end of the visit, the King heads to the Bicocca base and presents twelve War Merit Crosses to the Pirelli factory's oldest workers. HM the King, accompanied by His Excellence Minister Rocco, the Prefect, the Mayor of Milan and the civil and military authorities, leaves the factory to enthusiastic salutes from the workers. |
Topic | Milano - Bicocca |
Categories | Offices and factories > Milano-Bicocca |
Technical data | positive nitrate film 35 mm imbibed |
Length | 00:16:00 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.