Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | Cinturato MS35 |
| Type | Television advertisement |
| Period | 1972 |
| Edition | Italiana |
| Abstract | Advertisement for the MS35 tyre (Mud and Snow), winner of the first-ever winter rallies, including Montecarlo 1972 in the Lancia Fulvia driven by Sandro Munari |
| Topic | Cinturato MS35 |
| Categories | Products > Tyres > Car tyres > Cinturato MS35 |
| Vehicles > Automobiles > Lancia > Lancia Fulvia | |
| Technical data | positive acetate base 35 mm colour |
| Length | 00:01:24 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.