Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | The Tyre Fitter Knows Best |
| Series | La parola al gommista |
| Type | caroselli |
| Period | 1973 |
| Edition | Italiana |
| Abstract | Short-film advertisement for Pirelli Cinturato CN54 tyres. A tyre fitter is fitting a tyre while speaking to the customer in front of him. Cars take off on the street and a motor race sequence begins. Rally circuit and a sequence of cars driving on rough terrain. Back at the workshop, the mechanic has finished fitting the tyre. Tyre fitting equipment. Wheels racing on various types of terrain. Concludes with presentation of the CINTURATO PIRELLI CN54. |
| Topic | Cinturato CN54 |
| Categories | Products > Tyres > Car tyres > Cinturato CN54 |
| Technical data | positive acetate base 35 mm colour |
| Length | 00:42:00 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.