|Object||sketch for advertising|
|Name of the item||Bozzetto per pubblicità del pneumatico Inverno Pirelli|
|Title||Sketch for Inverno Pirelli tyre advertising campaign|
|Material and medium||Tempera and collage on cardboard with text on acetate sheet|
|Measurements||mm 427 x 298|
|In print||Advertisiment "Pirelli. Rivista di informazione e di tecnica" n. 6, 1954, back cover|
|Categories||Products > Tyres > Car tyres > Inverno|
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.