Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (10) |
| Author | Publifoto Ballo, Aldo Alessandrini, Sergio |
| Period | from 28 November 1959 to 9 December 1959 |
| Place taken | Milan |
| General description of the subject | Panoramic and close-up views of the Pirelli stand at the 36th International Cycle and Motorcycle Exhibition in 1959, designed by architect Marco Zanuso. The stand's 4 side columns are covered with Pino Tovaglia graphics showing cycles, motorcycles and descriptions of Pirelli tyre production. Attached to a vertical metal stand are bicycle wheels of different sizes. The stand also displays a range of inner tubes for cycles and motorcycles. One image shows the visit to the stand by the Hon. Undersecretary for Transport, Augusto Cesare Fanelli. |
| Technical data |
Positive - 24 x 17 - B/W - gelatin silver bromide/paper 4 Positives - 23 x 17 - B/W - gelatin silver bromide/paper Positive - 23.5 x 17 - B/W - gelatin silver bromide/paper 2 Positives - 17.5 x 24 - B/W - gelatin silver bromide/paper 4 Positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| People | Fanelli, Augusto Cesare (On.) |
| Categories | Exhibitions and trade fairs > Milan Bicycle and Motorcycle Show |
| Image 1 di 1 | |
| Number | 21057 |
| Definition | print on paper |
| Full description of the subject | Side view of the Pirelli stand. The stand's 4 side columns are covered with Pino Tovaglia graphics showing cycles, motorcycles and descriptions of Pirelli tyre production. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.