Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (36 positives and 4 colour negatives) (40) |
| Author | Mastrorilli Ficarelli Michele Gringeri |
| Period | circa September 1960 |
| Place taken | Bari |
| General description of the subject | Construction of the giant "Agricultural Tractor" treaded wheel and panoramic views of the Pirelli stand set up for the 24th Levante Fair in 1960. In view is the display of a selection of tyres for agricultural vehicles, tubes for all uses, miscellaneous items and plastic materials for agriculture, v-belts and flat belts, conveyor belts and "Plastocanale". On display in the two tanks at the side of the stand are inflatable dinghies and an irrigation system. |
| Technical data |
BW/Colour Gelatin silver bromide/paper
24 Positives - 7 x 11 - B/W - gelatin silver bromide/paper 8 Positives - 24 x 18 - B/W - gelatin silver bromide/paper 4 Colour negatives - 18 x 12.5 - colour - gelatin silver bromide/film (polyester) 6 Positives - 24 x 18 - colour - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Fiera del Levante in Bari |
| Products > Tyres > Giant tyres > Cinturato Tractor Agricolo | |
| Products > Miscellaneous products > Polyethylene articles | |
| Products > Miscellaneous products > Sports articles > Air mattresses | |
| Products > Miscellaneous products > Technical articles > Transmission belts |
| Image 1 di 8 | |
| Number | 23958 |
| Definition | print on paper |
| Full description of the subject | Panoramic view of the Pirelli stand. |
| Image 1 di 8 | |
| Number | 23806 |
| Definition | print on paper |
| Full description of the subject | Some workers during installation of the new gigantic wheel for the Pirelli stand |
| Image 1 di 8 | |
| Number | 23998 |
| Definition | print on paper |
| Full description of the subject | Panoramic view of the Pirelli stand. |
| Image 1 di 8 | |
| Number | 24279 |
| Definition | print on paper |
| Full description of the subject | View of the Azienda Accessori Industriali/Azienda Seregno stand. Display panels with Pirelli products. In the centre is a camping mattress. |
| Image 1 di 8 | |
| Number | 24277 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli dock. Display panels in the background showing Pirelli products. |
| Image 1 di 8 | |
| Number | 24278 |
| Definition | colour negative |
| Full description of the subject | View of the Pirelli dock. Display panels in the background showing Pirelli products. |
| Image 1 di 8 | |
| Number | 24276 |
| Definition | colour negative |
| Full description of the subject | View of the Pirelli stands. Display of Pirelli items. |
| Image 1 di 8 | |
| Number | 24275 |
| Definition | colour negative |
| Full description of the subject | View of the dock at the Pirelli stand. Display of boats and dinghies. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.