A recently published survey links the need to innovate with lessons from the past Building on history to strengthen the present and look to the future with more confidence. …
This piece appeared in Officina della Storia and illustrates how the history of a company can be written and told even without a substantial archive Every company has a …
The year is 1922 and Pirelli is celebrating its 50th anniversary. Many events are being put on to celebrate this important achievement. These include Pirelli & C. nel suo cinquantenario, …
Yesterday, Tuesday, 22 November at 3:00pm, the annual Day of Industrial Cinema of the Industrial Cinema & Corporate Communication Archives of Carlo Cattaneo University (LIUC) was held in the LUIC …
Research published which aims to describe production organisations in a more complete and exhaustive way, beginning with design The culture of production never just involves one product, but much …
The topic of explanatory notes and their effectiveness A company's story is also told through its the financial statements, and not just with numbers. Transparency is therefore important, as …
Pirelli and Milan share a deep-rooted, lasting bond. One that has shaped everything from street names to architecture and sporting venues. A new chapter in “Pirelli, a City and a …
A Collection of Iconographic Testimonies from Our Historical Archive on the Intense Bond between Pirelli and Urban Culture Pirelli, the City, a Vision. In this third chapter of our …
The 2025 edition of “Cinema & Storia” has drawn to a close. This free training and refresher course for secondary school teachers, on the theme of Italy by Bicycle: Industrial …
The story of Nuovo Pignone told through innovation and people An industrial adventure with more than 180 years of history that continues to this day. It is the story …
The history of LEGO published in Italy: a story of culture, innovation and entrepreneurship A company built with plastic bricks: LEGO. The history of LEGO is interesting and, in …
Museums are an essential part of our social capital, they are custodians and promoters of memory while stimulating its dissemination; they encourage participation within local areas and communities and therefore …
“It is not right to take a close-up look at these architectures, with all their typically exuberant features, and think one can understand the whole by examining the details.” Thus …
From today, a new series of documents from the Pirelli Historical Archive is available online. The publication of the Documents on the History of Pirelli Industries now extends up to …
A thesis defended at Cà Foscari explores the many functions of heritage marketing in corporate strategy Promoting your history and turning it into a powerful marketing tool that promotes …