A sense of passion is something that can be found in all of Pirelli’s communication campaigns under the direction of Leonardo Sinisgalli. At a historic time, when motorisation was growing …
Pirelli has always had a close bond with sport. Today, it produces tyres for bicycles, motorcycles, and racing cars, but in the past it also created rubber products for swimming, …
The exhibition Italy and Alliance Graphique Internationale: 25 Graphic Designers of the 20th Century opens today at the Magazzino delle Idee in Trieste. The event is curated by Carlo Vinti …
“When I first arrived in Italy, industrialists were still entrusting their advertising to illustrators and painters. We were some of the first to introduce modern graphics and a coordinated corporate …
“The Economy of Beauty" is worth 24% of GDP. It determines companies' competitiveness in international markets and therefore has a profound impact on Italy's weight and prestige in the world. …
This week we bid farewell to our students from across all Italy and we look forward to seeing them in September. The school year programme for 2021-2022, during which Pirelli …
The book A Muse in the Wheels. Pirelli: A Century of Art at the Service of its Products, a Pirelli Foundation project edited by Giovanna Ginex and published by Corraini …
The Pirelli Foundation is taking part in the Motion: Autos, Art, Architecture exhibition, which runs from 8 April to 18 September 2022 at the Guggenheim Museum in Bilbao. The exhibition, …
Pirelli, a century and a half of corporate communication Going back over the most iconic advertising campaigns to investigate the intense, constant interaction between the company and the graphic artists …
In 1964, the jury of the Compasso d’Oro gave the award to an major project for Milan: its first Metro line, the 21-station Linea Rossa, which linked Sesto Marelli to …
In 1956, on the barriers in Piazza Duca d’Aosta in Milan, around the construction site of the Pirelli Tower, an enormous elephant rose up with the outline of a Pirelli …
“I was born in Via Jan in 1931. My grandfather Francesco had commissioned Piero Portaluppi to design our house. The care with which he did the job shows what a …
An all-female Pirelli in March 2018. We have talked about actresses as advertising endorsers, and about women writers. So we could now hardly fail to mention those women designers who, …
260 camera-ready artworks for advertisements dating from 1968 to 1981, owned by the Pirelli Historical Archive, were restored in 2016-17. The 260 items involved in the recent operation used materials …
The Education programme for the 2016-17 school year was packed with new features and was greeted enthusiastically by lots of children and young people. From September to June, over 3000 …