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Good production in good territory

A recently published study analyses the case of Tod’s as an example of corporate social responsibility

Corporate social responsibility. In challenging times, CSR is without doubt the most important feature of production organisations. A focus on the local territory – indeed, a responsible approach – as well on the environment inside and outside the factory, combined with a sense of dedication to those around us, and to machines. Without losing sight of the need to ensure that the books remain healthy. Accordingly, responsibility is at the heart of a new form of competitiveness, in addition to a business culture that is based on more than just simple sums.

This is what we are seeing in many companies across the country, and it is the focus of the analysis carried out by Maria Rosaria Napolitano, Riccardo Resciniti and Floriana Fusco in their study, “Il Gruppo Tod’s tra identità culturale del Bel Paese e successo internazionale” (“The Tod’s Group, Italian cultural identity and international success”) published recently in Micro & Macro Marketing magazine.

The study focuses on the Tod’s Group as an excellent example of the symbiosis between a company and the context in which it operates at local level; a symbiosis that results in an exchange of mutual social and economic value. The work takes a closer look at the ways in which the positive union between Tod’s and the territory is achieved. The authors identify two key areas.  Specifically, they suggest, on the one hand, that the cultural heritage of the original industrial district – which in this instance is understood as a collection of knowledge derived from a tradition of manufacturing – is the main source of the Group’s competitive strategy. On the other, meanwhile, as the authors explain in their analysis, is the group’s deep social commitment and dedication to the community, the cultural sensitivity and what is referred to as the “civil passion” of Tod’s, which together serve to create the human and business conditions necessary in order to generate continuous initiatives that incorporate corporate social responsibility in various different ways.

Finally, all of these elements are made explicit, maintaining a delicate yet important balance between the needs of the company, production, the local territory, the national and international markets and the high-level image that Tod’s enjoys within the sector in which it operates. A combination of marketing and the organisation of production, corporate culture and a healthy approach to finances.

As such, tradition and commitment make Tod’s an example that can also serve to guide other areas of business. The study by Napolitano, Resciniti and Fusco illustrates this in an effective manner.

Il Gruppo Tod’s tra identità culturale del Bel Paese e successo internazionale (“The Tod’s Group, Italian cultural identity and international success”)

Maria Rosaria Napolitano, Riccardo Resciniti, Floriana Fusco

Micro & Macro Marketing, 1, 2020, April

A recently published study analyses the case of Tod’s as an example of corporate social responsibility

Corporate social responsibility. In challenging times, CSR is without doubt the most important feature of production organisations. A focus on the local territory – indeed, a responsible approach – as well on the environment inside and outside the factory, combined with a sense of dedication to those around us, and to machines. Without losing sight of the need to ensure that the books remain healthy. Accordingly, responsibility is at the heart of a new form of competitiveness, in addition to a business culture that is based on more than just simple sums.

This is what we are seeing in many companies across the country, and it is the focus of the analysis carried out by Maria Rosaria Napolitano, Riccardo Resciniti and Floriana Fusco in their study, “Il Gruppo Tod’s tra identità culturale del Bel Paese e successo internazionale” (“The Tod’s Group, Italian cultural identity and international success”) published recently in Micro & Macro Marketing magazine.

The study focuses on the Tod’s Group as an excellent example of the symbiosis between a company and the context in which it operates at local level; a symbiosis that results in an exchange of mutual social and economic value. The work takes a closer look at the ways in which the positive union between Tod’s and the territory is achieved. The authors identify two key areas.  Specifically, they suggest, on the one hand, that the cultural heritage of the original industrial district – which in this instance is understood as a collection of knowledge derived from a tradition of manufacturing – is the main source of the Group’s competitive strategy. On the other, meanwhile, as the authors explain in their analysis, is the group’s deep social commitment and dedication to the community, the cultural sensitivity and what is referred to as the “civil passion” of Tod’s, which together serve to create the human and business conditions necessary in order to generate continuous initiatives that incorporate corporate social responsibility in various different ways.

Finally, all of these elements are made explicit, maintaining a delicate yet important balance between the needs of the company, production, the local territory, the national and international markets and the high-level image that Tod’s enjoys within the sector in which it operates. A combination of marketing and the organisation of production, corporate culture and a healthy approach to finances.

As such, tradition and commitment make Tod’s an example that can also serve to guide other areas of business. The study by Napolitano, Resciniti and Fusco illustrates this in an effective manner.

Il Gruppo Tod’s tra identità culturale del Bel Paese e successo internazionale (“The Tod’s Group, Italian cultural identity and international success”)

Maria Rosaria Napolitano, Riccardo Resciniti, Floriana Fusco

Micro & Macro Marketing, 1, 2020, April