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A culture of good decisions

A book summarising the correct path to make effective, shared and useful decisions

Decision-making skills are a must for those who consider themselves true entrepreneurs and managers. Making a decision means making a choice, showing the way, looking beyond the present moment – it means growing your business. But how? And by which method? Giulia Bussi’s book, Decidere bene. Un’educazione alla decisione in tempi difficili (Making good decisions. An education in decision-making during difficult times), helps us understand which steps should be taken in order to make business decisions in the most effective manner. Decisions that the author herself defines as “good”: that is, able to satisfy the individual without upsetting others.

The book – about 150 pages and very readable – begins with an important clarification: decisions seem to be made in just a moment, but in reality they are the results of lengthy groundwork. It then continues to emphasise how the key to sustainability, a factor on which the effectiveness and credibility of managers rests on nowadays, is the ability to make choices that respect the interests of all stakeholders involved – shareholders, suppliers, customers, employees, local authorities and the territory.

Bussi then builds a “path” to help you find your way towards good decisions that are in line with your goals and projects, and that take others into consideration. All this while picking and choosing useful bits from different disciplines such as psychology, sociology, logic, ethics and philosophy. Because, in the end, every decision is a social and emotional act, and should be considered as such.

The book consists of four sections. The first outlines “the boundaries within which we move in order to make a decision”; the second addresses “the individual and societal elements at stake in the decision-making process”; the third establishes “whether logical reasoning, analysis and the rational use of data can facilitate effective decisions”; finally, the fourth section tries to answer the book’s fundamental question: “Is it possible to foster a personal and social education that will help you make good decisions, both at an individual and at a group level?”.

While Giulia Bussi’s book is an easy read, it deals with a complex subject, not yet fully defined but certainly essential to good business culture.

Decidere bene. Un’educazione alla decisione in tempi difficili (Making good decisions. An education in decision-making during difficult times)

Giulia Bussi

Franco Angeli, 2021