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Sustainable business culture

A thesis defended at the University of Pisa discusses the circular economy and its concrete chance of realisation.

 

Corporate responsibility from an environmental point of view, too – a thorny issue not fully resolved as yet, and that therefore should be approached with care. This is precisely what Stefano Merciadri does with his thesis, Il ruolo delle imprese verso uno sviluppo sostenibile: analisi di eccellenze italiane e strategia “Rifiuti Zero” (The role of businesses on the path towards sustainable development: an analysis of Italian leading companies and the “Zero Waste” strategy), recently defended as part of the Business Communication and Human Resources Policy course at the University of Pisa.

Merciadri’s research has one goal: to demonstrate how, starting from businesses and new economic perspectives, it is possible to reverse the negative relationship between business and the environment and restore a positive relationship with the latter while simultaneously guaranteeing the well-being of future generations.

To this end, the author begins by examining the fundamental concepts on which his research is based: from sustainability to green economy, up to strictly organisational aspects such as corporate strategies and corporate social responsibilities, paying particular attention to a strategy known as “Zero Waste”. The work then explores the organisational methods of companies active in the green economy on the one hand, and the relationships they build with stakeholders and customers on the other. It is in this section that “the importance of organisational culture in disseminating the new green ideals through the various hierarchical levels” is emphasised. The research concludes with an in-depth examination of the contradictions inherent in the development model based on the idea of unlimited resources and the linear economy. To better clarify the key aspects of his work, Merciadri also includes some case studies of companies that are particularly committed to sustainability, such as Contarina S.p.A., Alia Servizi Ambientali S.p.A., ASCIT S.p.A., Sea Risorse S.p.A..

The author writes in his conclusion: “I found success factors in all the companies concerned. The first factor that should be highlighted relates to communication and organisational culture. (…) Another fundamental factor when pursuing sustainability is the design and realisation of state-of-the-arts plants. What matters most, however, is the feasibility of business culture taking a step towards a greater ubiquity of the principles of the circular economy and environmental sustainability.”

Il ruolo delle imprese verso uno sviluppo sostenibile: analisi di eccellenze italiane e strategia “Rifiuti Zero” (The role of businesses on the path towards sustainable development: an analysis of Italian leading companies and the “Zero Waste” strategy)

Stefano Merciadri

Thesis, University of Pisa, Business Communication and Human Resources Policy, 2021