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Companies, stories and life

The 2020 edition of a collection of entrepreneurs and managers’ stories offers new opportunities for a better understanding of the value and nature of production organisations

The company as a cultural expression and also as an art form. It’s certainly unique. Of course, it’s not always so. But it’s still something to explore and to read about. For this, it’s worth reading O l’impresa o la vita. Storie organizzative ed epiche (“work-life balance: organisational and epic stories”) by Luigi Maria Sicca. A second, updated and revised edition was published a few weeks ago.

The main theme of the book is a series of successful managerial and entrepreneurial stories, along with the same amount from the artistic and musical fields. Companies that produce products or provide services, besides others which have the highest artistic expressions as their goal, from around the peninsula. The one common denominator is: a goal to strive for.

After two chapters which frame the theme and make sense of it, the author lines up a series of chapters, each dedicated to particular characters that you can find in organisations designed to achieve a goal (which may or may not be a business goal in the traditional sense). They taken in the accounts of the CEO, the chairman, the orchestra conductor, the cultural researcher, the film producer, the orchestra director, the healthcare worker, the teacher or trainer, the human resources manager, the manger and so on.

Among the names of the companies and experiences shared are those of SEA Aeroporti di Milano, Concerto Italiano, Banca Etica, Rossini Opera Festival (ROF), Mad Entertainment, Scuola Musica Fiesole, Laminazione Sottile, Fondazione Teatro di San Carlo, Strega-Alberti Benevento SpA, Società del Quartetto di Milano, Ferrarelle S.p.A., puntOorg International Research Network, SDN and Synlab International GmbH.

Everything about Sicca’s book is to be enjoyed, in the knowledge that not all the pages will be in tune with one’s own experiences, but that many others will be able to give readers a more precise understanding of doing business.

O l’impresa o la vita. Storie organizzative ed epiche

Luigi Maria Sicca

EGEA, 2020