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What is the best model for increasing competitiveness?

A book gathers 55 examples of company structures, from which everyone can glean a wealth of useful information

The culture of change as one of the fundamental elements of good corporate culture. All in all, the message is simple. The difficulty lies in implementing it. The growth of any business is dependent in part on a company’s ability to adapt to changing conditions as a result of the pressure of wider events and circumstances. Indeed, it is not only a question of techniques and means, but also of people, and as such, culture.

This is the perspective from which readers should approach The Business Model Navigator: 55 Models That Will Revolutionise Your Business, written by Oliver Gassmann, Karolin Frankenberger and Michaela Csik and recently published in Italy as Business model navigator. 55 modelli che rivoluzioneranno il vostro business. The authors’ conclusion – and the concept behind the book – is that a solid business model is at the heart of any successful enterprise, but that too often, companies fail to adapt to changing conditions, insisting on adhering to outdated models that can no longer deliver the results that they really need.

As such, the book is a collection of organisational models (55, as the title indicates) of different corporate structures, through which companies acquire their competitive advantage over others, with a particular emphasis on the methods and strategies which link production and sales, as well as a more general focus on the relationship with the external environment (which in this instance is the target market). But why 55? The answer is simple: the authors found that 55 business models are behind 90% of the world’s most successful businesses. According to them, these 55 models represent “the blueprints you need to revolutionise your business and drive powerful change.”

Gassmann, Frankenberger and Csik’s book is a collection, a handbook, which begins by setting out a brief theoretical framework of the subject, before reviewing each model, examining what it is, who invented it and who is using it now, as well as when and how to apply it. In this way, the organisational models of a host of leading companies are set out before us – Ryanair, Spotify, Bosch, Amazon, L’Oréal, eBay, Procter & Gamble, Lufthansa, Dell, PayPal, Ikea, Porsche, General Electric, Lamborghini and many others.

Gassmann, Frankenberger and Csik’s book must be taken for what it is: a good collection of examples, to be read, understood, and where possible, used as inspiration.

Business model navigator. 55 modelli che rivoluzioneranno il vostro business (Business Model Navigator: 55 Models That Will Revolutionise Your Business)

Oliver Gassmann, Karolin Frankenberger, Michaela Csik

Guerini Next, 2019.