On The Roads of Innovation
Innovation is a key factor in the success of any company. Behind improvements in quality, efficiency, or added value, there are often bold ideas from individuals or teams, along with research and experimentation in new solutions. Throughout this course, students will explore the major innovations introduced by Pirelli during its 150-year history, using archive materials as a lens to understand this journey. From designing elegant and functional objects to experimenting with new materials, and from pioneering technological advancements to shaping new forms of communication, Pirelli’s impact is vast. We will pay particular attention to how Pirelli’s involvement in sports competitions, and especially motorsports like Formula 1, has been a driving force behind its research and development for new products and technologies, with an increasing emphasis on reducing environmental impact. At the end of the course, the participants will be divided into groups and tasked with designing and creating a digital narrative with key insights gleaned from their learning experience.
The course will consist of four sessions and may be carried out entirely online or it may include a visit to the Pirelli Foundation, to be agreed upon subject to availability.
