Pirelli Mobility Revolution
Our life on the roads
A journey through past and present to retrace the history of mobility, using documents from the Pirelli Historical Archive and multimedia tools: from the invention of the wheel to the bicycle, from mass car ownership to autonomous and connected driving. As the first Italian company to produce tyres – for bicycles in the late nineteenth century and then for cars in the early twentieth – for over a century Pirelli has led the way in “Our life on the roads”, to quote one of its Carosello television commercials from the time of mass motorisation. After examining Pirelli’s new sustainability projects, the students will be asked to reflect on our future, with a particular focus on the environment, and to form groups that will come up with new ideas for mobility.
The course will be held entirely online and may consist of a number of events (with a maximum of three encounters) depending on the needs of the teacher and the class.