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Pirelli Foundation Educational Courses

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Primary schools
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare I have read  the privacy policy, and authorise the Pirelli Foundation to process my personal data in order to send communications, also by email, about initiatives/conferences organised by the Pirelli Foundation.

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Lower secondary school
Pirelli Foundation Educational Courses
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Upper secondary school
Pirelli Foundation Educational Courses
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University
Pirelli Foundation Educational Courses

Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

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Style and Power

Pirelli has always been a trailblazer in visual communication and creativity. One iconic moment in advertising history was the striking image of the Olympic champion Carl Lewis at the starting blocks, wearing red high-heel shoes, photographed by Annie Leibovitz in 1994. However, even in its early years, Pirelli worked with famous artists, illustrators, and graphic designers, who helped shape what is now recognised as the “Pirelli style”. This visual journey takes us through the company’s finest and most iconic advertising campaigns, with a special focus on those highlighting Pirelli’s constant commitment to the world of sports. We will look at sketches, posters, brochures and newspaper inserts, as well as television and cinema commercials, all the way to modern digital campaigns that convey the essence of speed, passion, safety, teamwork, and performance. Divided into groups, the boys and girls will test their newfound knowledge through games and quizzes. Drawing inspiration from the Historical Archive, they will then be assisted as they create their own advertising campaign to show off the strong relationship between Pirelli and the values of the sports world.

The course will consist of four sessions and may be carried out entirely online or it may include a visit to the Pirelli Foundation, to be agreed upon subject to availability.

Pirelli Foundation Educational Courses

'Style and Power' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare I have read  the privacy policy, and authorise the Pirelli Foundation to process my personal data in order to send communications, also by email, about initiatives/conferences organised by the Pirelli Foundation.

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