Pirelli’s Industrial Humanism
The age of industrial humanism was the historical period that, with the work of the greatest designers of the twentieth century, witnessed the launch of the Rivista Pirelli, a magazine that embodied the concept of corporate culture in its true dimension.
Industrial Humanism was the thought-provoking title, full of meaning, that the Pirelli Foundation gave to the exhibition put on in 2012 in the premises of its Milano Bicocca headquarters.
A wide-ranging exhibition that told of people of culture experimenting with an original combination of research, manufacturing and communication, with the media of art as their tools.
Techniques, laboratory calculations, products and projects portrayed with the languages of nature, creativity, and beauty.
Because industry is more than just manufacturing: it can also be a modern form of humanism, following in the footsteps of Leonardo da Vinci.