{"id":65779,"date":"2019-08-02T12:58:56","date_gmt":"2019-08-02T12:58:56","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/il-primo-fu-ercole\/"},"modified":"2019-08-06T09:13:34","modified_gmt":"2019-08-06T09:13:34","slug":"the-first-was-hercules","status":"publish","type":"page","link":"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/","title":{"rendered":"The first was Hercules"},"content":{"rendered":"<p>\u201cReaching the right technical level and establishing the Pirelli tyre on the market was a long, tough job. There were countless problems to solve and, just when it seemed they had been worked out, new ones took their place as speeds and acceleration increased, along with heavier loads.\u201d<\/p>\n<p>When this was how, in 1946, Alberto Pirelli recalled the pioneering years of his father Giovanni Battista. It was the dawn of the automobile, and also tyre technology needed to be invented from scratch.<br \/>\nThe immediate problem was to keep the tyre fastened to the rim while driving. So Pirelli imagined two big, inextensible beads that would be wedged, even with difficulty, into the groove of the rim. This was the tyre with the \u201cErcole-type\u201d attachment. The year was 1901.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cReaching the right technical level and establishing the Pirelli tyre on the market was a long, tough job. There were countless problems to solve and, just when it seemed they had been worked out, new ones took their place as speeds and acceleration increased, along with heavier loads.\u201d When this was how, in 1946, Alberto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page--fds.php","meta":{"footnotes":""},"class_list":["post-65779","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The first was Hercules - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The first was Hercules - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"\u201cReaching the right technical level and establishing the Pirelli tyre on the market was a long, tough job. There were countless problems to solve and, just when it seemed they had been worked out, new ones took their place as speeds and acceleration increased, along with heavier loads.\u201d When this was how, in 1946, Alberto [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-06T09:13:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/\",\"name\":\"The first was Hercules - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"datePublished\":\"2019-08-02T12:58:56+00:00\",\"dateModified\":\"2019-08-06T09:13:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The first was Hercules\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The first was Hercules - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/the-first-was-hercules\/","og_locale":"en_US","og_type":"article","og_title":"The first was Hercules - Fondazione Pirelli","og_description":"\u201cReaching the right technical level and establishing the Pirelli tyre on the market was a long, tough job. 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