{"id":65874,"date":"2019-08-02T16:11:46","date_gmt":"2019-08-02T16:11:46","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/piu-basso-piu-largo-piu-potente\/"},"modified":"2019-08-05T16:00:50","modified_gmt":"2019-08-05T16:00:50","slug":"lower-wider-more-powerful","status":"publish","type":"page","link":"https:\/\/www.fondazionepirelli.org\/en\/lower-wider-more-powerful\/","title":{"rendered":"Lower, wider, more powerful"},"content":{"rendered":"<p>In 1976, the Pirelli house organ <i>Fatti e Notizie<\/i> tells employees about the invention of low-profile tyres, of which the P7 is the most spectacular example: \u201cThe continuous and constant increase in the specific power of engines has always influenced the development and evolution of car tyres.<\/p>\n<p>The problem of ensuring maximum road holding in all conditions, with the same tyre life, can be solved in only one way: by changing the tyre profile and pattern to increase the size of the footprint area.<br \/>\nThis can be achieved in two ways. It can be extended, but this would mean raising the side of the tyre and thus also the centre of gravity of the car, or it can be widened. This latter solution is the best way for achieving the goal of greater grip.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1976, the Pirelli house organ Fatti e Notizie tells employees about the invention of low-profile tyres, of which the P7 is the most spectacular example: \u201cThe continuous and constant increase in the specific power of engines has always influenced the development and evolution of car tyres. The problem of ensuring maximum road holding in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page--fds.php","meta":{"footnotes":""},"class_list":["post-65874","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lower, wider, more powerful - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/lower-wider-more-powerful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lower, wider, more powerful - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"In 1976, the Pirelli house organ Fatti e Notizie tells employees about the invention of low-profile tyres, of which the P7 is the most spectacular example: \u201cThe continuous and constant increase in the specific power of engines has always influenced the development and evolution of car tyres. 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