{"id":102334,"date":"2024-10-30T14:25:34","date_gmt":"2024-10-30T13:25:34","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=102334"},"modified":"2024-10-30T14:25:34","modified_gmt":"2024-10-30T13:25:34","slug":"how-to-support-sustainability-in-companies","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/","title":{"rendered":"How to support sustainability in companies"},"content":{"rendered":"

A book that has just been published provides a good manual for guidance on a challenging path.<\/em><\/p>\n

Sustainability that appears to be known about is the situation of many companies whose management only apparently knows the ins and outs of sustainability, and everything that follows from it. It\u2019s not only a matter of accurate information and attention, but also of business culture which must, of necessity, change with increasing rapidity (albeit anchored to certain fundamental principles).<\/p>\n

The introduction of sustainability criteria in companies has to do with organisation but also with strategy and, as mentioned, with the cultural substratum of those who work in companies. Niccol\u00f2 Maria Todaro, Francesco Testa and Marco Frey wrote their \u201cIntegrare la sostenibilit\u00e0 in azienda. Un percorso strategico, organizzativo e culturale\u201d (Integrating sustainability in companies: a strategic, organisational and cultural path) recently published in open access concerning these ideas.<\/p>\n

\u201cThe integration of sustainability in today\u2019s business situations requires (…) a profound change in how we do business, directed towards redefining objectives and priorities through the various areas of organisational action,\u201d the authors state in the initial pages, immediately recalling the significant content of this change: the change in business strategies and model, in the methods of organising work, in the very ways in which people relate to work and in the workplace. Integrating sustainability into a company is therefore a complex question; on the one hand it\u2019s a choice, but on the other, it becomes an obligation imposed by the situation which also represents a challenge \u201cto the ability of today\u2019s businesses to root the principles of sustainable development in their modus operandi, far beyond symbolic commitments and cosmetic initiatives\u201d.<\/p>\n

In their book, Todaro, Testa and Frey attempt to provide a map to guide those struggling to implement such an operation. It starts from delving into what sustainability truly is, then provides a forward-looking vision and, immediately afterwards, links sustainability to the need for a change in organisational and business culture indicated previously. The book then closes with two chapters dedicated to guiding the necessary change in the various components of business.
\nIn their conclusion, the authors write that achieving corporate sustainability \u201cdoes not constitute a static goal, but rather a continuous process of adaptation to, and integration of, diverging priorities and conflicting objectives. This does not end with the competitive structure of the company, but reverberates in the choices that determine the organisational structure, culture, and the role of people in the company.\u201d<\/p>

Integrare la sostenibilit\u00e0 in azienda. Un percorso strategico, organizzativo e culturale<\/strong>
\nNiccol\u00f2 Maria Todaro, Francesco Testa, Marco Frey
\nFranco Angeli, 2024<\/p>\n","protected":false},"excerpt":{"rendered":"

A book that has just been published provides a good manual for guidance on a challenging path. Sustainability that appears to be known about is the situation of many companies whose management only apparently knows the ins and outs of sustainability, and everything that follows from it. It\u2019s not only a matter of accurate information […]<\/p>\n","protected":false},"author":1,"featured_media":102303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-102334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"\nHow to support sustainability in companies - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to support sustainability in companies - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A book that has just been published provides a good manual for guidance on a challenging path. Sustainability that appears to be known about is the situation of many companies whose management only apparently knows the ins and outs of sustainability, and everything that follows from it. It\u2019s not only a matter of accurate information […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-30T13:25:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"606\" \/>\n\t<meta property=\"og:image:height\" content=\"803\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/\",\"name\":\"How to support sustainability in companies - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg\",\"datePublished\":\"2024-10-30T13:25:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg\",\"width\":606,\"height\":803},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to support sustainability in companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to support sustainability in companies - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/","og_locale":"en_US","og_type":"article","og_title":"How to support sustainability in companies - Fondazione Pirelli","og_description":"A book that has just been published provides a good manual for guidance on a challenging path. Sustainability that appears to be known about is the situation of many companies whose management only apparently knows the ins and outs of sustainability, and everything that follows from it. It\u2019s not only a matter of accurate information […]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/","og_site_name":"Fondazione Pirelli","article_published_time":"2024-10-30T13:25:34+00:00","og_image":[{"width":606,"height":803,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/","url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/","name":"How to support sustainability in companies - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg","datePublished":"2024-10-30T13:25:34+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2024\/10\/29100536\/cover.jpg.jpg","width":606,"height":803},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/how-to-support-sustainability-in-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"How to support sustainability in companies"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/102334\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=102334"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/102334\/revisions\/"}],"predecessor-version":[{"id":102335,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/102334\/revisions\/102335\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/102303\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=102334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=102334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=102334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}