{"id":102419,"date":"2024-11-08T12:59:58","date_gmt":"2024-11-08T11:59:58","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=102419"},"modified":"2025-01-08T11:34:45","modified_gmt":"2025-01-08T10:34:45","slug":"the-pirelli-foundation-at-the-23rd-business-culture-week-digital-innovation-for-a-new-industrial-humanism","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-foundation-at-the-23rd-business-culture-week-digital-innovation-for-a-new-industrial-humanism\/","title":{"rendered":"The Pirelli Foundation at the 23rd Business Culture Week"},"content":{"rendered":"

Digital Innovation for a New Industrial Humanism<\/em><\/p>

The 23rd Business Culture Week, a series of events promoted by Confindustria and Museimpresa, is set to run from 14 to 28 November 2024<\/strong>. This year\u2019s theme is \u201cThinking Hands: Artificial Intelligence, Art, and Culture for the Revitalisation of Business<\/strong>\u201d. One of the greatest changes taking place in the business world\u2014and not only\u2014is that of the digital economy and the development of Artificial Intelligence: new and complex challenges are appearing, and they have clear cultural connotations. For this 23rd edition, the Pirelli Foundation will again participate with events that both illustrate and explore the world of digital technologies<\/strong>. With the firm belief that digital innovation\u2014and the pivotal role of AI within it\u2014is not merely a functional or unreflective application of new technology, Pirelli promotes this as an opportunity to reimagine production and creative processes, ushering in a new phase of multi-disciplinary culture.<\/p>\n

The 2024 Business Culture Week will be an opportunity to present to the public an exhibition entitled The Sports Workshop: Team Work, Research, Technology, Passion and Social Value<\/strong>. The exhibition begins with a Wunderkammer, or \u201ccabinet of wonders\u201d, where documents and iconic objects interact with a digital setting to showcase the innovation of \u201cLong P\u201d products in the world of sport. And indeed, sport has long been central to Pirelli\u2019s corporate welfare, a key element of its corporate culture since the 1920s.
\nThe iconographic section is in the Foundation\u2019s Open Space, with illustrated plates by Lorenzo Mattotti<\/strong> for The Sports Workshop, alongside Pirelli\u2019s legendary advertising campaigns starring sports icons like Alberto Ascari, Carl Lewis, Adriano Panatta, Marie-Jos\u00e9 P\u00e9rec, Ronaldo, and Serena Williams<\/strong>. There are photographs that capture the backstage of competitions, the role of the teams that propel champions to victory, the critical role of technological research, and the passion that drives athletes to do their best.
\nThe rich heritage of the Foundation can also be explored through an interactive wall that invites visitors to trace over 150 years of corporate history and sporting triumphs across two thematic timelines. This immersive journey offers a deep dive into a world of emotions and innovations\u2014a legacy of competitions that began with the company\u2019s founding and continues today.
\nThe event is scheduled for Friday, 29 November<\/strong>, with 3 guided tours<\/strong> at 4:30 p.m., 5:30 p.m., and 7 p.m., each lasting about 60 minutes. The 5:30 p.m. tour is specially tailored for families with children and teens aged 6 to 14. After the tour, the young participants can take part in an exciting quiz challenge, exploring the connections between Pirelli and the world of sport.
\nAdmission is free<\/strong>, subject to booking<\/strong>, while places last. Sign up for the visits here<\/a> for the 4.30 p.m. and 7 p.m. slots, and here<\/a> for the \u201cfamily quiz\u201d at 5.30 p.m.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Innovation for a New Industrial HumanismThe 23rd Business Culture Week, a series of events promoted by Confindustria and Museimpresa, is set to run from 14 to 28 November 2024. This year\u2019s theme is \u201cThinking Hands: Artificial Intelligence, Art, and Culture for the Revitalisation of Business\u201d. One of the greatest changes taking place in the […]<\/p>\n","protected":false},"author":1,"featured_media":102953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[],"class_list":["post-102419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-events-and-guided-tours"],"acf":[],"yoast_head":"\nThe Pirelli Foundation at the 23rd Business Culture Week - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-foundation-at-the-23rd-business-culture-week-digital-innovation-for-a-new-industrial-humanism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pirelli Foundation at the 23rd Business Culture Week - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Digital Innovation for a New Industrial HumanismThe 23rd Business Culture Week, a series of events promoted by Confindustria and Museimpresa, is set to run from 14 to 28 November 2024. 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