{"id":102435,"date":"2024-11-08T15:34:39","date_gmt":"2024-11-08T14:34:39","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=102435"},"modified":"2024-11-08T15:34:39","modified_gmt":"2024-11-08T14:34:39","slug":"corporate-reputation","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/corporate-reputation\/","title":{"rendered":"Corporate reputation"},"content":{"rendered":"<p><em>A manual on reputational engineering has been published, a tool to first understand and then apply a particular quality of production organisations (and others)<\/em><\/p><p>Corporate reputation, as well as the reputation of the managers and people doing the business, is a complex, delicate issue, difficult to handle and important to address. It\u2019s also a topic that has now assumed quantitative as well as qualitative aspects, to the extent of giving rise to a \u201creputational engineering\u201d that merits exploration. Reading <em>Ingegneria reputazionale.<\/em> <em>Comprendere, misurare e costruire la Reputazione<\/em> (Reputational Engineering: understanding, measuring and building reputation) by Andrea Barchiesi serves precisely this purpose: delving into a business topic that lies between the culture of production, communication, marketing, human resources management and social responsibility more generally.<\/p>\n<p>Reputation, then, is a subject that up to now has been complex but abstract, but today is instead measurable and malleable. This is what reputational engineering is for, which Barchiesi explains in great detail, starting with \u201c15 principles on which to build a new communication\u201d, because, it seems, reputation involves communication (and it couldn\u2019t be otherwise). To better understand what needs to be done, Barchiesi immediately addresses the definition of reputation and then moves on to communication. The next step of the book concerns \u201creputational mass\u201d and thus the form of reputation itself to arrive at the central theme of reputational engineering: reputation measurement and reputation building. Andrea Barchiesi\u2019s work, however, does not end here: equally important is the issue of reputational crises and so-called reputation warfare.<\/p>\n<p>Andrea Barchiesi\u2019s book is based on an idea: reputation is a primary asset that concerns everyone and everything; it can make and break fortunes. Put another way, this also means that reputation is a kind of license to operate without which civil society simply shuts down organisations that lack this quality. This risk is also amplified by the net and the new rules it has imposed but also by the acceleration of events and the possibility of obtaining huge amounts of data.<\/p>\n<p>The author\u2019s message is that reputational engineering creates the tools to understand this mass of data and order it according to strategic and value-based criteria; but that\u2019s not all, because reputational engineering always transforms reputation into a positive trajectory for business and organisations in general. Andrea Barchiesi\u2019s book ought to be read, and applied.<\/p><p><strong>Ingegneria reputazionale. Comprendere, misurare e costruire la Reputazione<\/strong><\/p>\n<p>Andrea Barchiesi<\/p>\n<p>Franco Angeli, 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A manual on reputational engineering has been published, a tool to first understand and then apply a particular quality of production organisations (and others)Corporate reputation, as well as the reputation of the managers and people doing the business, is a complex, delicate issue, difficult to handle and important to address. It\u2019s also a topic that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-102435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate reputation - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/corporate-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate reputation - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A manual on reputational engineering has been published, a tool to first understand and then apply a particular quality of production organisations (and others)Corporate reputation, as well as the reputation of the managers and people doing the business, is a complex, delicate issue, difficult to handle and important to address. 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