{"id":103098,"date":"2025-01-28T10:42:28","date_gmt":"2025-01-28T09:42:28","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/uncategorized\/nuove-tecnologie-per-raccontare-meglio-la-storia-delle-imprese\/"},"modified":"2025-01-31T15:02:07","modified_gmt":"2025-01-31T14:02:07","slug":"new-technologies-to-better-tell-a-companys-story","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/new-technologies-to-better-tell-a-companys-story\/","title":{"rendered":"New technologies to better tell a company’s story"},"content":{"rendered":"

Digital techniques to assist corporate museums<\/em><\/p>\n

\u00a0<\/strong><\/p>\n

Talking about yourself and being able to tell your story. These are considerable challenges for anyone. Even – and often especially – for those people and organisations that haven\u2019t tried for some time to explain who they are and what they do. This is also a difficult challenge for companies, but there are specific tools such as design and digitalisation that can help. This is what Francesca Morelli (University of Florence) focuses on in her study “Il ruolo del Design per la valorizzazione dei Musei d’Impresa nell’era digitale” (The role of design in the development of corporate museums in the digital age), published a few days ago in the ZoneModa Journal.<\/p>\n

Morelli begins with a statement of fact: in line with the latest trends, the museum system is increasingly integrating digital tools to improve the visitor experience, making it more engaging and interactive. Through digitalisation, museums can revitalise themselves, attract a wider and more diverse audience and make their heritage more accessible. These are opportunities that businesses in particular are well placed to exploit.<\/p>\n

Francesca Morelli looks at the Corporate Fashion Museum, which is dedicated to the environment of “hereditary brands”, and tries to identify the digital solutions, identities and strategies used by corporate museums to highlight their unique characteristics, values and histories. After a general overview of the techniques and background, the research looks more closely at the use of these technologies by corporate museums in the fashion sector, considering not only at the techniques used but also at how they have evolved. The theoretical analysis then provides key examples by studying companies in the Florentine district, namely Salvatore Ferragamo, Emilio Pucci and Gucci. The final part of Morelli’s work then identifies \u201cgood practices\u201d that can be adopted in corporate museums (both in fashion and other sectors).<\/p>

Il ruolo del Design per la valorizzazione dei Musei d\u2019Impresa nell\u2019era digitale<\/strong><\/a><\/p>\n

Francesca Morelli (University of Florence)<\/p>\n

ZoneModa Journal. Vol. 14 No. 2 (2024)<\/p>

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital techniques to assist corporate museums \u00a0 Talking about yourself and being able to tell your story. These are considerable challenges for anyone. Even – and often especially – for those people and organisations that haven\u2019t tried for some time to explain who they are and what they do. 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