{"id":103183,"date":"2025-02-07T12:18:43","date_gmt":"2025-02-07T11:18:43","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/?p=103183"},"modified":"2025-02-07T12:18:43","modified_gmt":"2025-02-07T11:18:43","slug":"olivettis-business-culture","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/olivettis-business-culture\/","title":{"rendered":"Olivetti\u2019s business culture"},"content":{"rendered":"

An essay retraces the Ivrea experience with digital natives in mind<\/em><\/p>\n

\u00a0<\/strong><\/p>\n

Olivetti beyond Olivetti. This is the message and the legacy left by Adriano Olivetti. Today, being revived through digital tools and the internet. This is a unique take on the distinctive corporate culture of the Ivrea company and the way in which Adriano Olivetti led it throughout his life as a man and entrepreneur.<\/p>\n

\u201cLa cultura olivettiana negli anni della grande digitalizzazione\u201d (The Olivetti culture in the years of great digitalisation), an essay by Galileo Dallolio in the book \u201cOlivetti: una complessit\u00e0 virtuosa\u201d (Olivetti: a virtuous complexity) edited by Lorenzo Capineri, attempts to summarise the main features of the industrialist’s texts and activities that can be found on the internet. A way to build a kind of “memory ladder” to encourage dialogue with digital natives. In other words, to rediscover Olivetti on the internet in order to share Adriano’s experience and message with young people.<\/p>\n

The pages of Dallolio’s research trace some of the most significant steps of the Olivetti journey: the beginnings in the 1930s, the Community Movement between the 1940s and 1960s, the many cultural activities that formed the backdrop to factory production.<\/p>\n

The author sets out four hypotheses to simplify the complexity of Olivetti into something that is accessible to young people. First, the identification of “Olivetti themes” that can be analysed and explored through the Internet, then the focus on Olivetti personalities and structures that serve as important models of the Ivrea corporate culture. This is followed by digital research on topics related to Olivetti (from urban planning to information technology), and finally the use of “lists of topics” found on the Internet, again related to Olivetti and its factories (using this technique, Dallolio’s research presents a timeline that successfully summarises the steps of the entire industrial experience of Ivrea).<\/p>\n

Galileo Dallolio’s research is indeed a novel way of re-examining the cornerstones of Adriano Olivetti’s way of doing business.<\/p>

La cultura olivettiana negli anni della grande digitalizzazione<\/strong><\/a><\/p>\n

Galileo Dallolio<\/p>\n

In Lorenzo Capineri (edited by), \u201cOlivetti: una complessit\u00e0 virtuosa\u201d,<\/p>\n

pages 43-79, Firenze University Press, 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

An essay retraces the Ivrea experience with digital natives in mind \u00a0 Olivetti beyond Olivetti. This is the message and the legacy left by Adriano Olivetti. Today, being revived through digital tools and the internet. This is a unique take on the distinctive corporate culture of the Ivrea company and the way in which Adriano […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-103183","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"\nOlivetti\u2019s business culture - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/127.0.0.1\/en\/corporate-culture\/insights\/olivettis-business-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivetti\u2019s business culture - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"An essay retraces the Ivrea experience with digital natives in mind \u00a0 Olivetti beyond Olivetti. 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