{"id":103337,"date":"2025-03-03T11:32:55","date_gmt":"2025-03-03T10:32:55","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/?p=103337"},"modified":"2025-03-03T11:32:55","modified_gmt":"2025-03-03T10:32:55","slug":"design-visual-communication-and-the-city-at-museocity-2025","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/events-and-guided-tours\/design-visual-communication-and-the-city-at-museocity-2025\/","title":{"rendered":"\u201cDesign, Visual Communication and the City\u201d at Museocity 2025"},"content":{"rendered":"<p><strong>MuseoCity <\/strong>is back! From 2 to 8 March 2025, the multi-venue event is organised by the Associazione MuseoCity ETS in collaboration with the City of Milan, which promotes the museums and cultural centres of the city and its hinterland. \u201cThe Streets of Art\u201d is the guiding theme of the 2025 edition. The <strong>Pirelli Foundation <\/strong>is taking part for the ninth year in a row with an event scheduled for <strong>Tuesday 4 March 2025<\/strong>, devoted to <strong>upper secondary school students (three-year course), universities and academies<\/strong>.<\/p>\n<p>On the occasion of MuseoCity 2025, the Pirelli Foundation is organising a <strong>workshop with a guided tour <\/strong>on Tuesday 4 March from 10 am to 12:30 pm, exploring the relationship between the company and the designers involved in promoting the heritage of the company archives. The event will feature <strong>Bruno Genovese<\/strong>, the co-founder and creative director of <strong>Leftloft<\/strong>, and <strong>Laura Dellamotta<\/strong>, the co-founder and general manager of <strong>Dotdotdot<\/strong> \u2013 two organisations at the forefront in the use of new technologies and innovative forms of communication and the promotion of corporate heritage. The guided tour of the Pirelli Foundation \u2013 where the exhibition <strong><em>The Sports Workshop:<\/em><\/strong><em> <strong>Team Work, Research, Technology, Passion and Social Value <\/strong><\/em>is currently on show \u2013 will offer participants the chance to immerse themselves in the rich iconographic and documentary heritage of the Pirelli Historical Archive. They will be able to explore the inseparable bond between <strong>Pirelli and Milan<\/strong>, which is also reflected in the representation of the city in the company\u2019s communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MuseoCity is back! From 2 to 8 March 2025, the multi-venue event is organised by the Associazione MuseoCity ETS in collaboration with the City of Milan, which promotes the museums and cultural centres of the city and its hinterland. \u201cThe Streets of Art\u201d is the guiding theme of the 2025 edition. The Pirelli Foundation is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":103342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[],"class_list":["post-103337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-events-and-guided-tours"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cDesign, Visual Communication and the City\u201d at Museocity 2025 - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/events-and-guided-tours\/design-visual-communication-and-the-city-at-museocity-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cDesign, Visual Communication and the City\u201d at Museocity 2025 - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"MuseoCity is back! From 2 to 8 March 2025, the multi-venue event is organised by the Associazione MuseoCity ETS in collaboration with the City of Milan, which promotes the museums and cultural centres of the city and its hinterland. \u201cThe Streets of Art\u201d is the guiding theme of the 2025 edition. 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