{"id":104061,"date":"2025-05-08T13:20:50","date_gmt":"2025-05-08T12:20:50","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=104061"},"modified":"2025-05-08T13:20:50","modified_gmt":"2025-05-08T12:20:50","slug":"ai-rules-and-business","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/","title":{"rendered":"AI, rules and business"},"content":{"rendered":"<p><em>A just published book analyses and explains the European AI Regulation<\/em><\/p>\n<p>Artificial intelligence is a technology that needs to be thoroughly understood in order to be applied with care and awareness. And it must also be applied with clear and agreed rules, as the recently enacted European Regulation must be. To get a better understanding, the recently published \u201cGovernance dell\u2019intelligenza artificiale. Applicare il nuovo Regolamento UE\u201d (Governance of artificial intelligence. Applying the new EU Regulation) by Davide Borelli and Gianluca Martinelli, is a useful read.<br \/>\nThe book is based on two observations. On the one hand, the emergence of AI in the legal dimension of business is one of the most relevant phenomena of our time, requiring careful reflection on how this technology is governed. On the other hand, the European AI Regulation represents the first organic attempt to regulate the issue: a text that introduces an array of obligations and responsibilities that cut across business activities. This is precisely why it needs to be understand well.<br \/>\nThe book by Borelli and Martinelli &#8211; both of whom have a legal background with a focus on business &#8211; is divided into five sections. Firstly, AI systems are classified, then \u201cobligations for suppliers and users\u201d are addressed, then transparency and documentation. The next section analyses the conformity assessment procedures and, consequently, the sanctions provided for in the Regulation.<br \/>\nThis is a book to be read and, above all, applied, and Davide Borelli and Gianluca Martinelli&#8217;s book has an additional feature: an interdisciplinary approach that seeks to enhance the contribution of academics and practitioners, with a focus on experience gained in multinational corporations, law firms and academia.<\/p>\n<p><strong>Governance dell\u2019intelligenza artificiale. Applicare il nuovo Regolamento UE<\/strong><br \/>\nDavide Borelli, Gianluca Martinelli<br \/>\nFranco Angeli, 2025<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A just published book analyses and explains the European AI Regulation Artificial intelligence is a technology that needs to be thoroughly understood in order to be applied with care and awareness. And it must also be applied with clear and agreed rules, as the recently enacted European Regulation must be. To get a better understanding, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-104061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI, rules and business - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI, rules and business - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A just published book analyses and explains the European AI Regulation Artificial intelligence is a technology that needs to be thoroughly understood in order to be applied with care and awareness. And it must also be applied with clear and agreed rules, as the recently enacted European Regulation must be. To get a better understanding, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T12:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"1343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/\",\"name\":\"AI, rules and business - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg\",\"datePublished\":\"2025-05-08T12:20:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg\",\"width\":958,\"height\":1343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI, rules and business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI, rules and business - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/","og_locale":"en_US","og_type":"article","og_title":"AI, rules and business - Fondazione Pirelli","og_description":"A just published book analyses and explains the European AI Regulation Artificial intelligence is a technology that needs to be thoroughly understood in order to be applied with care and awareness. And it must also be applied with clear and agreed rules, as the recently enacted European Regulation must be. To get a better understanding, [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/","og_site_name":"Fondazione Pirelli","article_published_time":"2025-05-08T12:20:50+00:00","og_image":[{"width":958,"height":1343,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/","url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/","name":"AI, rules and business - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg","datePublished":"2025-05-08T12:20:50+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/05\/05131838\/IMG_0102.jpeg","width":958,"height":1343},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/ai-rules-and-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"AI, rules and business"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/104061\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=104061"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/104061\/revisions\/"}],"predecessor-version":[{"id":104062,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/104061\/revisions\/104062\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/104034\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=104061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=104061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=104061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}