{"id":104119,"date":"2025-05-23T14:02:18","date_gmt":"2025-05-23T13:02:18","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=104119"},"modified":"2025-05-23T14:02:18","modified_gmt":"2025-05-23T13:02:18","slug":"the-story-of-a-businessman-2","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/the-story-of-a-businessman-2\/","title":{"rendered":"The story of a businessman"},"content":{"rendered":"<p><em>The story of Enrico Loccioni&#8217;s life from land to industry<\/em><\/p><p>A life of business, in the truest sense of the word: a life spent doing business. And, like all true undertakings, it is an original one. Everyone can benefit from learning about stories like this, even those who aren&#8217;t thinking of becoming entrepreneurs. Because they are stories of lives well spent, dedicated to creating something of value \u2014 not just material things.<\/p>\n<p>This is what makes \u201cLa terra e le idee\u201d (The land and ideas), a recently published book by Mario Bartocci, such a good read. The book\u2019s subtitle sums it up perfectly \u201cEnrico Loccioni e l\u2019impresa come bene comune\u201d (Enrico Loccioni and the enterprise as a common good). The book tells the story of a man \u2013 Enrico Loccioni, to be specific \u2013 and his determination to establish a business that would benefit everyone.<\/p>\n<p>The story is almost like a novel, recounting the personal and professional history of entrepreneur Enrico Loccioni. Born and raised \u201cabove a stable\u201d in the Marche hinterland, Loccioni lived his life against the backdrop of the country&#8217;s history, from the economic boom to the challenges of today. His childhood in the countryside, living in a house without electricity or running water; attending a rural school; his desire for redemption; and the arrival of electricity. His desire for freedom, his stubbornness and his intelligence. Over time, all this leads the protagonist to develop a business model based on people and knowledge. It is a proven model that weathers crises, changes and transitions while maintaining its focus on a future defined by &#8220;beauty, well-being and sustainability&#8221;.\u00a0\u201cEven for those that produce measurement and control systems\u201d for large companies that make cars, household appliances, energy, pharmaceuticals, airplanes, trains.<\/p>\n<p>Although it is a story, it is more about how you can build a business that really works by learning about Enrico Loccioni than it is about him. At a certain point in the book, the protagonist says: &#8216;Ever since I became an entrepreneur, I have tried to view the company as a community of people rather than a corporation. I have tried to use technology as a tool rather than an end in itself, and to see the relationship with nature as integration rather than opposition. I have also considered the development of knowledge to be essential to the enterprise&#8217;s growth and affirmation.\u201d<\/p><p><strong>La terra e le idee. Enrico Loccioni e l\u2019impresa come bene comune<\/strong><\/p>\n<p>Mario Bartocci<\/p>\n<p>Desiderio Editore, 2025<\/p>","protected":false},"excerpt":{"rendered":"<p>The story of Enrico Loccioni&#8217;s life from land to industryA life of business, in the truest sense of the word: a life spent doing business. And, like all true undertakings, it is an original one. Everyone can benefit from learning about stories like this, even those who aren&#8217;t thinking of becoming entrepreneurs. Because they are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-104119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The story of a businessman - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/the-story-of-a-businessman-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The story of a businessman - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The story of Enrico Loccioni&#8217;s life from land to industryA life of business, in the truest sense of the word: a life spent doing business. 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