{"id":104420,"date":"2025-06-27T13:12:25","date_gmt":"2025-06-27T12:12:25","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=104420"},"modified":"2025-06-27T13:12:25","modified_gmt":"2025-06-27T12:12:25","slug":"what-is-driving-the-digital-transition","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/","title":{"rendered":"What is driving the digital transition?"},"content":{"rendered":"<p><em>A study by the Bank of Italy provides an analysis of the reasons behind the adoption of cloud computing and artificial intelligence (AI) by Italian companies<\/em><\/p><p>New technologies present a challenge to companies that need to adopt them.\u00a0 It is an important challenge that could determine the future of many manufacturing organisations. Therefore, it is extremely important to understand the conditions that enable companies to adopt innovative technology. This is particularly true of advanced digital technologies, which are transforming the organisation and performance of enterprises. As yet, however, there has been little comprehensive research into the adoption of these technologies. To gain a real understanding, careful and analytical studies are needed. \u2018Embracing the digital transition: the adoption of cloud computing and AI by Italian firms\u2019 goes some way towards addressing this. The research, carried out within the Bank of Italy and based on data from the Institute&#8217;s corporate surveys, evaluates the uptake of cloud computing and artificial intelligence (AI) among Italian companies.<\/p>\n<p>The key numbers that emerge from the research are clear. By early 2024, over 50% of companies employing at least 20 people had adopted cloud services, with little variation across industries. This suggests that cloud technology is becoming standard infrastructure. In contrast, AI adoption remains more limited, rising from 4% in 2020 to 13% in 2024, and is still often an experimental step within enterprises or adopted for specific activities. So what drives adoption or pushes a company away from AI? According to the research, the adoption of AI is strongly related to company size, export activity and innovation capacity,\u00a0 while managerial quality and prior digital investments also influence uptake. It appears to be a question of management and technical culture. However, the Bank of Italy&#8217;s research goes further, also investigating expectations regarding generative AI. It is noted that these expectations point to the transformation of labour rather than its displacement. According to the researchers, the analysis reveals that the adoption of digital technology has a positive correlation with achieved and expected employment growth.<\/p><p><a href=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/06\/24131219\/QEF_946_25.pdf\"><strong>Embracing the digital transition: the adoption of cloud computing and AI by Italian firms<\/strong><\/a><\/p>\n<p>Lorenzo Bencivelli, Sara Formai, Elena Mattevi, Tullia Padellini<\/p>\n<p>Bank of Italy, Occasional Papers (Questioni di economia e finanza), No. 946 \u2013 June 2025<\/p>","protected":false},"excerpt":{"rendered":"<p>A study by the Bank of Italy provides an analysis of the reasons behind the adoption of cloud computing and artificial intelligence (AI) by Italian companiesNew technologies present a challenge to companies that need to adopt them.\u00a0 It is an important challenge that could determine the future of many manufacturing organisations. Therefore, it is extremely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-104420","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is driving the digital transition? - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is driving the digital transition? - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A study by the Bank of Italy provides an analysis of the reasons behind the adoption of cloud computing and artificial intelligence (AI) by Italian companiesNew technologies present a challenge to companies that need to adopt them.\u00a0 It is an important challenge that could determine the future of many manufacturing organisations. Therefore, it is extremely [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-27T12:12:25+00:00\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/\",\"name\":\"What is driving the digital transition? - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"datePublished\":\"2025-06-27T12:12:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is driving the digital transition?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is driving the digital transition? - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/what-is-driving-the-digital-transition\/","og_locale":"en_US","og_type":"article","og_title":"What is driving the digital transition? - Fondazione Pirelli","og_description":"A study by the Bank of Italy provides an analysis of the reasons behind the adoption of cloud computing and artificial intelligence (AI) by Italian companiesNew technologies present a challenge to companies that need to adopt them.\u00a0 It is an important challenge that could determine the future of many manufacturing organisations. 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