{"id":104476,"date":"2025-07-04T11:34:19","date_gmt":"2025-07-04T10:34:19","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=104476"},"modified":"2025-07-04T11:34:19","modified_gmt":"2025-07-04T10:34:19","slug":"which-technique-and-to-what-end","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/","title":{"rendered":"Which technique and to what end?"},"content":{"rendered":"

A study of a collection of 19 keywords has been published to help readers better understand the evolution of the economy and society<\/em><\/p>

Technology and so progress, production, growth, development but also exploitation, alienation, control and much more. ‘Technique’ is certainly one of today’s buzzwords, as it conjures up images of human action and thought that seem obvious and unquestionable.\u00a0 These are scenarios in which humans, as conscious beings, play a role in relation to both history and nature. On the other hand, the Earth has undoubtedly never before been wrapped in a web of technical activity to the extent that no place remains untouched by human transformation. Yet humanity as a whole has never before seemed so unable to direct its actions towards an acceptable and shared goal.\u00a0 Environmental disaster, war and economic injustice are increasingly prevalent. This is a paradoxical and dramatic situation, given that any solution on the part of humanity \u2014 specifically in terms of technical design \u2014 seems only capable of accelerating the impending apocalypse. However, technology should be ‘useful’ and not ‘harmful’; it should be a ‘friend’ and not a ‘foe’.<\/p>\n

Maurizio Guerri, a lecturer in aesthetics at the Brera Academy, drew inspiration from this set of complex ideas when putting together \u2018Le parole della tecnica.\u00a0 Concetti, ideologie, prospettive\u2019 (The words of technique. Concepts, ideologies, perspectives), a project involving several contributors featuring a collection of 19 words related to technology. According to the editor, this undertaking is based on the possibility of \u2018practising a knowledge that is capable of imposing itself as a form of resistance, redemption, or at least desertion\u2019 with respect to conventional thinking. In other words, it is a return to the knowledge of the meaning of words and thus to their real content, in order to better understand where one is and, above all, where one can go.<\/p>\n

In alphabetical order, the words considered are alienation, artefact, artificial intelligence, automation, biopolitics, body, capitalism, control, design, device, gamification, globalisation, image, metropolis, progress, space, time, war and work. For each word, an analysis is provided, but above all, an illustration is given to encourage the reader to look beyond the conventional meaning.<\/p>\n

This book, edited by Maurizio Guerri, is certainly not an easy read, nor is it something to be read casually. However, it is certainly a valuable resource for understanding the true meaning of concepts that are all too often misused and distorted.<\/p>

Le parole della tecnica. Concetti, ideologie, prospettive<\/strong><\/p>\n

Maurizio Guerri (editor)<\/p>\n

Einaudi, 2025<\/p>\n","protected":false},"excerpt":{"rendered":"

A study of a collection of 19 keywords has been published to help readers better understand the evolution of the economy and societyTechnology and so progress, production, growth, development but also exploitation, alienation, control and much more. ‘Technique’ is certainly one of today’s buzzwords, as it conjures up images of human action and thought that […]<\/p>\n","protected":false},"author":1,"featured_media":104443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-104476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"\nWhich technique and to what end? - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which technique and to what end? - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A study of a collection of 19 keywords has been published to help readers better understand the evolution of the economy and societyTechnology and so progress, production, growth, development but also exploitation, alienation, control and much more. ‘Technique’ is certainly one of today’s buzzwords, as it conjures up images of human action and thought that […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T10:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/\",\"url\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/\",\"name\":\"Which technique and to what end? - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg\",\"datePublished\":\"2025-07-04T10:34:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg\",\"width\":1000,\"height\":1538},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Which technique and to what end?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Which technique and to what end? - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/","og_locale":"en_US","og_type":"article","og_title":"Which technique and to what end? - Fondazione Pirelli","og_description":"A study of a collection of 19 keywords has been published to help readers better understand the evolution of the economy and societyTechnology and so progress, production, growth, development but also exploitation, alienation, control and much more. ‘Technique’ is certainly one of today’s buzzwords, as it conjures up images of human action and thought that […]","og_url":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/","og_site_name":"Fondazione Pirelli","article_published_time":"2025-07-04T10:34:19+00:00","og_image":[{"width":1000,"height":1538,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/","url":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/","name":"Which technique and to what end? - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#primaryimage"},"image":{"@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg","datePublished":"2025-07-04T10:34:19+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2025\/07\/01102909\/IMG_0109.jpeg","width":1000,"height":1538},{"@type":"BreadcrumbList","@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/book-reviews\/which-technique-and-to-what-end\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"Which technique and to what end?"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/en\/#website","url":"https:\/\/www.fondazionepirelli.org\/en\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"}}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/104476\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=104476"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/104476\/revisions\/"}],"predecessor-version":[{"id":104477,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/104476\/revisions\/104477\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/104443\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=104476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=104476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=104476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}