{"id":105274,"date":"2025-09-19T13:20:53","date_gmt":"2025-09-19T12:20:53","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=105274"},"modified":"2025-09-19T13:20:53","modified_gmt":"2025-09-19T12:20:53","slug":"artificial-intelligence-to-be-understood-regulated-and-disseminated","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/artificial-intelligence-to-be-understood-regulated-and-disseminated\/","title":{"rendered":"Artificial Intelligence to be understood, regulated and disseminated"},"content":{"rendered":"

A recent study provides an accurate summary of the current state of AI in Italy<\/em><\/p>\n

\u00a0<\/strong><\/p>\n

Artificial intelligence is a tool that must be governed, and to do that it must first be understood.\u00a0 An instrument of competitiveness and of extraordinary potential, AI could provide a significant boost to the Italian economy and its businesses.\u00a0 It is with these considerations in mind that Raffaella Girone, Francesco Scalera and Eusebio De Marco (of the University of Bari) conducted their recent study, ‘AI: Possible Developments and Ethical Implications in the Global market’ published by the International Journal of Business Management and Economic Research.<\/p>\n

Girone, Scalera and De Marco have successfully set out the key features of artificial intelligence, considering both its potential and characteristics, and the ways in which it could be integrated into the Italian economy and society.<\/p>\n

As they demonstrate, it is a question of understanding, and then of use and rules. The research team’s conclusions are clear:\u00a0 diverse and contemporary paths of dissemination are needed. Firstly, the ‘technology quotient’ of the new workforce must be accelerated by properly guiding the younger generations to raise their awareness of the impact that generative artificial intelligence will have on the world of work in the years to come. This training and awareness must also be provided to the current workforce. Thirdly, and more generally, it is necessary to spread a corporate culture focused on AI-based innovation that involves employees in decision-making processes, not just by informing them, but by engaging them in technological change.\u00a0 Fourthly, the digitisation of businesses, particularly small and medium-sized ones, needs to be accelerated with government financial support.<\/p>\n

This is a journey of stages and obstacles; therefore, the approach proposed by Girone, Scalera and De Marco in their research is one that necessarily begins and continues with a cultural change before a technological one.<\/p>\n

\u00a0<\/strong><\/p>\n

AI: Possible Developments and Ethical Implications in the Global market<\/strong><\/a><\/p>\n

Raffaella Girone, Francesco Scalera and Eusebio De Marco<\/p>\n

International Journal of Business Management and Economic Research (IJBMER), Vol 15(5),2024, 2522-2528<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent study provides an accurate summary of the current state of AI in Italy \u00a0 Artificial intelligence is a tool that must be governed, and to do that it must first be understood.\u00a0 An instrument of competitiveness and of extraordinary potential, AI could provide a significant boost to the Italian economy and its businesses.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-105274","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"\nArtificial Intelligence to be understood, regulated and disseminated - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/artificial-intelligence-to-be-understood-regulated-and-disseminated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence to be understood, regulated and disseminated - 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