{"id":106344,"date":"2026-01-22T08:48:11","date_gmt":"2026-01-22T07:48:11","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=106344"},"modified":"2026-03-02T11:16:13","modified_gmt":"2026-03-02T10:16:13","slug":"the-pirelli-foundation-in-collaboration-with-the-piccolo-teatro-di-milano-presents-winter-stories-pirelli-achievements-that-have-left-their-mark","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-foundation-in-collaboration-with-the-piccolo-teatro-di-milano-presents-winter-stories-pirelli-achievements-that-have-left-their-mark\/","title":{"rendered":"MuseoCity 2026
Winter Stories: Pirelli Achievements That Have Left Their Mark"},"content":{"rendered":"

The Pirelli Foundation, in collaboration with the Piccolo Teatro di Milano \u2013 Teatro d\u2019Europa, is taking part in the new edition of MuseoCity. This year\u2019s theme is Cultural Enterprises<\/em>, taking us on journeys through winter, snow and ice sports, and the achievements that have left a lasting mark on Pirelli\u2019s history, products and communication.<\/p>\n

Actors and actresses will accompany visitors with short performances, giving voice to archive documents, testimonies and images: from advertising campaigns that have turned the cold into a visual language to sporting partnerships that have made winter a driver of innovation.<\/p>\n

Different stories of products and discoveries are woven together: from the first rubber soles made in 1890, designed to protect against snow and rain, through to the revolutionary Vibram alpine soles of the 1930s, given legendary status by the Italian K2 expedition in 1954.<\/p>\n

Then came the invention of the first winter tyres, such as the Artiglio and the Nuovo Inverno, and the creation of the iconic BS3, the star of sporting victories on icy roads and in rally competitions.<\/p>\n

Stories of innovation and design abound: from partnerships with artists such as Riccardo Manzi, Alessandro Mendini, Ilio Negri and Bob Noorda, who transformed the tread into a graphic symbol, to advertising campaigns that made Pirelli tyres a byword for safety, style and modernity on the track and on snow-covered roads.<\/p>\n

Where:<\/strong>
\nPirelli Headquarters, entrance from Via Bicocca degli Arcimboldi 3<\/p>\n

How to take part:<\/strong>
\nFree activity, booking required via link<\/a><\/p>\n

Time slots: 2:30, 4, and 5:30 p.m.<\/p>","protected":false},"excerpt":{"rendered":"

The Pirelli Foundation, in collaboration with the Piccolo Teatro di Milano \u2013 Teatro d\u2019Europa, is taking part in the new edition of MuseoCity. This year\u2019s theme is Cultural Enterprises, taking us on journeys through winter, snow and ice sports, and the achievements that have left a lasting mark on Pirelli\u2019s history, products and communication. Actors […]<\/p>\n","protected":false},"author":1,"featured_media":106345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[],"class_list":["post-106344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-events-and-guided-tours"],"acf":[],"yoast_head":"\nMuseoCity 2026 Winter Stories: Pirelli Achievements That Have Left Their Mark - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-foundation-in-collaboration-with-the-piccolo-teatro-di-milano-presents-winter-stories-pirelli-achievements-that-have-left-their-mark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MuseoCity 2026 Winter Stories: Pirelli Achievements That Have Left Their Mark - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The Pirelli Foundation, in collaboration with the Piccolo Teatro di Milano \u2013 Teatro d\u2019Europa, is taking part in the new edition of MuseoCity. 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