{"id":106507,"date":"2026-01-30T14:25:15","date_gmt":"2026-01-30T13:25:15","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=106507"},"modified":"2026-01-30T14:25:15","modified_gmt":"2026-01-30T13:25:15","slug":"the-well-rounded-company-2","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/","title":{"rendered":"The well-rounded company"},"content":{"rendered":"<p><em>Research published which aims to describe production organisations in a more complete and exhaustive way, beginning with design<\/em><\/p><p>The culture of production never just involves one product, but much more:\u00a0 content and image, manufacturing and corporate intangibility, practical manufacturing and imagination that becomes a project and then a product. Understanding the relationships and complex history of businesses operating in a given area therefore requires contributions from multiple sources. Such as the research by Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William De Denaro and Marco Scotti, \u2018Il patrimonio intangibile d\u2019impresa. Una mappatura design-driven\u2019 (The intangible heritage of business. A design-driven mapping) included in the larger collection \u2018Design Plurale. Casi e modelli alternativi per l\u2019innovazione\u2019 (Plural Design.\u00a0 Cases and Alternative Models for Innovation).<\/p>\n<p>The research aims to develop a methodology that can help create a more comprehensive map of entrepreneurial ecosystems, beginning with a case study of the North East. The final goal is to identify the body of intangible knowledge embodied in the interactions between local businesses and design culture, that is, the intangible aspects that contribute to telling the story of the business through means other than those more closely linked to production.<\/p>\n<p>The authors explain that studies on intangible assets often tend to focus on the values from which companies derive a direct economic benefit, while design cultures and practices are rarely studied in their own right or in relation to broader societal and cultural connections. The &#8216;map&#8217; being developed is therefore made up of contributions from various disciplines:\u00a0 from design theory and history to territorial studies, economics, semiotics and cultural heritage.<\/p>\n<p>When applied to the North East, this method results in an alternative business framework to traditional accounting and financial reporting,\u00a0 offering a more holistic view of the company as an expression of a productive culture that encompasses not only the technical and economic aspects, but also the human and social dimensions.<\/p><p><a href=\"https:\/\/air.iuav.it\/handle\/11578\/371269?mode=complete\"><strong>Il patrimonio intangibile d\u2019impresa. Una mappatura design-driven<\/strong><\/a><\/p>\n<p>Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William De Denaro, Marco Scotti<\/p>\n<p>in <strong>Design Plurale. casi e modelli alternativi per l\u2019innovazione \/ Plural Design. <\/strong><strong>Cases and Alternative Models for Innovation<\/strong><em>, <\/em>Federico II University Press, 2025<\/p>","protected":false},"excerpt":{"rendered":"<p>Research published which aims to describe production organisations in a more complete and exhaustive way, beginning with designThe culture of production never just involves one product, but much more:\u00a0 content and image, manufacturing and corporate intangibility, practical manufacturing and imagination that becomes a project and then a product. Understanding the relationships and complex history of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-106507","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The well-rounded company - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The well-rounded company - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Research published which aims to describe production organisations in a more complete and exhaustive way, beginning with designThe culture of production never just involves one product, but much more:\u00a0 content and image, manufacturing and corporate intangibility, practical manufacturing and imagination that becomes a project and then a product. Understanding the relationships and complex history of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-30T13:25:15+00:00\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/\",\"name\":\"The well-rounded company - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"datePublished\":\"2026-01-30T13:25:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The well-rounded company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The well-rounded company - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/","og_locale":"en_US","og_type":"article","og_title":"The well-rounded company - Fondazione Pirelli","og_description":"Research published which aims to describe production organisations in a more complete and exhaustive way, beginning with designThe culture of production never just involves one product, but much more:\u00a0 content and image, manufacturing and corporate intangibility, practical manufacturing and imagination that becomes a project and then a product. Understanding the relationships and complex history of [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/","og_site_name":"Fondazione Pirelli","article_published_time":"2026-01-30T13:25:15+00:00","author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/","url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/","name":"The well-rounded company - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"datePublished":"2026-01-30T13:25:15+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/the-well-rounded-company-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"The well-rounded company"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/106507\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=106507"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/106507\/revisions\/"}],"predecessor-version":[{"id":106508,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/106507\/revisions\/106508\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=106507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=106507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=106507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}