{"id":106657,"date":"2026-02-17T09:20:23","date_gmt":"2026-02-17T08:20:23","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/nuove-e-innovative-imprese\/"},"modified":"2026-02-20T17:00:32","modified_gmt":"2026-02-20T16:00:32","slug":"new-and-innovative-companies","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/new-and-innovative-companies\/","title":{"rendered":"New and innovative companies"},"content":{"rendered":"

This collection of research develops the theory and practice of startups<\/em><\/p>

While the phenomenon of start-up companies is certainly promising,\u00a0 it should not be mistaken for a universal solution to economic development.\u00a0 It is more a question of culture than entrepreneurship. However, it is an issue that requires careful examination through detailed, practical analysis. To this end, the collection of research and analysis edited by Martha Friel and Angelo Miglietta (both professors of economics and business management at IULM University, Milan) is essential reading.<\/p>\n

The title of the collection is \u2018Fare startup. Strumenti, visioni e competenze per creare imprenditorialit\u00e0 innovativa in Italia\u2019 (Doing startups. Tools, visions and skills to create innovative entrepreneurship in Italy). It first clarifies the basic idea that creating a startup is not only an entrepreneurial choice, but also a cultural challenge. The collection then elaborates on this concept by presenting the experience of the BOOSTER project (Business, Communication and Strategic Analysis Training for Entrepreneurship), which was developed at IULM University to enhance the entrepreneurial abilities of startups chosen for the Berkeley SkyDeck Europe acceleration programme.
\nThe work consists of two parts. The first section contains analyses that explore the dynamics of the startup ecosystem in depth. It focuses on emerging trends, the training needs of startups, the peculiarities of the Italian context, and investment prospects.\u00a0 It is an analysis path that integrates theoretical approaches and experiences gained as part of the programme.
\nThe second part is a collection of operational tools and resources designed to accompany the different phases of a startup’s development. Six experts address key issues such as strategic positioning, launching a business, growth, financial planning and communication.\u00a0 Each contribution is divided into a series of guidelines aimed at providing entrepreneurs with tools they can use immediately.
\nThis collection of studies and analyses coordinated by Martha Friel and Angelo Miglietta is valuable because it is both in-depth research and a practical tool.<\/p>

Fare startup. Strumenti, visioni e competenze per creare imprenditorialit\u00e0 innovativa in Italia <\/strong><\/p>\n

Martha Friel, Angelo Miglietta (edited by)<\/p>\n

Franco Angeli, 2026<\/p>\n","protected":false},"excerpt":{"rendered":"

This collection of research develops the theory and practice of startupsWhile the phenomenon of start-up companies is certainly promising,\u00a0 it should not be mistaken for a universal solution to economic development.\u00a0 It is more a question of culture than entrepreneurship. However, it is an issue that requires careful examination through detailed, practical analysis. To this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-106657","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"\nNew and innovative companies - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/new-and-innovative-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New and innovative companies - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"This collection of research develops the theory and practice of startupsWhile the phenomenon of start-up companies is certainly promising,\u00a0 it should not be mistaken for a universal solution to economic development.\u00a0 It is more a question of culture than entrepreneurship. 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