{"id":106659,"date":"2026-02-17T09:20:05","date_gmt":"2026-02-17T08:20:05","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/moderno-oppure-antico\/"},"modified":"2026-02-20T17:05:31","modified_gmt":"2026-02-20T16:05:31","slug":"modern-or-old-world","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/modern-or-old-world\/","title":{"rendered":"Modern or old world?"},"content":{"rendered":"

In his latest book, Vanni Codeluppi tackles the subject of the present day in ten ‘steps’<\/em><\/p>\n

\u00a0<\/strong><\/em><\/p>\n

Our world is moving faster than ever before.\u00a0 Screens and social media are blurring the line between reality and the digital world.\u00a0 Perhaps it’s too much modernity. However, it must be understood in order to avoid feeling overwhelmed.\u00a0 Is it truly a new world, or just an intensification of the previous one?\u00a0 How can we interpret this seemingly unstoppable flow? These are important questions for everyone, and finding the answers is anything but easy. Vanni Codeluppi attempts to address them in \u2018Megamodernit\u00e0. Capire la societ\u00e0\u2019 (Megamodernity. Understanding society).<\/p>\n

The book’s 150 pages begin with an observation of the many labels with which our present is characterised. However, these labels can never fully encapsulate the complexity of the world in which people, institutions and companies exist. What is evident to all, however, is that we live in an ‘over-excited society’, in which digital media produce an accelerated succession of informational ‘shocks’ that spill over into a social structure composed of increasingly vulnerable individuals, as the author explains.<\/p>\n

Rather than providing more labels, Codeluppi tries to offer a set of tools to help us better understand and experience what is happening, set out in ten key concepts:\u00a0 from ‘aesthetic capitalism’ and ‘hyper-consumerism’ to ‘hyperdivism’, ‘body-flux’ and ‘bio-capitalism’.<\/p>\n

In this way, the reader is guided along a path that makes them wonder whether they are living in a completely new world or simply one that is ‘more intense’ in terms of the content and speed of dissemination.<\/p>\n

Codeluppi’s book does not claim to provide absolute interpretations of reality; it merely aims to help us understand and be more aware of what is happening. And it is a worthwhile read.<\/p>\n

\u00a0<\/strong><\/p>\n

Megamodernit\u00e0. Capire la societ\u00e0<\/strong><\/p>\n

Vanni Codeluppi<\/p>\n

Laterza, 2026<\/p>\n","protected":false},"excerpt":{"rendered":"

In his latest book, Vanni Codeluppi tackles the subject of the present day in ten ‘steps’ \u00a0 Our world is moving faster than ever before.\u00a0 Screens and social media are blurring the line between reality and the digital world.\u00a0 Perhaps it’s too much modernity. However, it must be understood in order to avoid feeling overwhelmed.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":106634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-106659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"\nModern or old world? - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/modern-or-old-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern or old world? - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"In his latest book, Vanni Codeluppi tackles the subject of the present day in ten ‘steps’ \u00a0 Our world is moving faster than ever before.\u00a0 Screens and social media are blurring the line between reality and the digital world.\u00a0 Perhaps it’s too much modernity. 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