{"id":106906,"date":"2026-03-13T14:43:56","date_gmt":"2026-03-13T13:43:56","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=106906"},"modified":"2026-03-13T14:43:56","modified_gmt":"2026-03-13T13:43:56","slug":"intangible-corporate-culture","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/insights\/intangible-corporate-culture\/","title":{"rendered":"Intangible corporate culture"},"content":{"rendered":"<p><em>Research study published focusing on the intangibles of production, based on company archives and museums<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>The culture of production can also be found in the intangible heritage that companies accumulate over time.\u00a0 This is a particular aspect of analysing the present and past of production organisations,\u00a0 and it goes hand in hand with another component of the company that demonstrates the same commitment:\u00a0 the heritage of factories and offices that often stand the test of time.<\/p>\n<p>The research group, consisting of Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William de Denaro and Marco Scotti, has been thinking about corporate intangible assets for some time.\u00a0 Their work has now been condensed into \u2018Per un approccio ecologico al patrimonio intangibile d&#8217;impresa. Gli archivi e i musei aziendali\u2019 (For an ecological approach to the intangible heritage of companies: corporate archives and museums), which, as the title suggests, focuses on the analysis of corporate archives and museums.<\/p>\n<p>In particular, the research aims to formalise a method for mapping the intangible heritage expressed \u2018by the entrepreneurial ecosystems of the north-east in their interactions with design culture\u2019. This heritage encompasses various facets of knowledge management within a company, including education and training, scientific research, product development, communication and brand identity, and the quality of spaces and working conditions. These aspects of business activity are particularly complex to measure and evaluate, but are increasingly proving to be crucial to understanding corporate culture, as the researchers note.<\/p>\n<p>The working group&#8217;s thesis is that to preserve all this from oblivion or vanishing, a paradigm shift is needed with respect to traditional studies on intangible capital, one that allows us to define, identify and map all the materials produced. The project being developed by the research team aims to investigate corporate cultural heritage through an &#8216;ecological&#8217; approach, which seeks to organise what is commonly defined as &#8216;Made in Italy&#8217; in a new way.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/air.iuav.it\/handle\/11578\/364076\"><strong>Per un approccio ecologico al patrimonio intangibile d\u2019impresa Gli archivi e i musei aziendali <\/strong><\/a><\/p>\n<p>Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William de Denaro, Marco Scotti, in <strong>Design For Survival<\/strong> edited by Lucia Pietroni and Davide Turrini, Giunti, 2026<\/p><p><a href=\"https:\/\/air.iuav.it\/handle\/11578\/364076\">https:\/\/air.iuav.it\/handle\/11578\/364076<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Research study published focusing on the intangibles of production, based on company archives and museums \u00a0 The culture of production can also be found in the intangible heritage that companies accumulate over time.\u00a0 This is a particular aspect of analysing the present and past of production organisations,\u00a0 and it goes hand in hand with another [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-106906","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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