{"id":48571,"date":"2010-09-22T00:00:00","date_gmt":"2010-09-22T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/pirellis-fifty-years-in-turkey\/"},"modified":"2020-01-09T17:09:59","modified_gmt":"2020-01-09T16:09:59","slug":"pirellis-fifty-years-in-turkey","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/pirellis-fifty-years-in-turkey\/","title":{"rendered":"Pirelli&#8217;s Fifty Years in Turkey"},"content":{"rendered":"<p>Istanbul. A <strong>photo exhibit<\/strong> on display an the <strong>Ciragan Palace in Istanbul<\/strong> celebrates the <strong>50th anniversary of T\u00fcrk Pirelli<\/strong>. The fruits of a partnership with the Pirelli Foundation\u2019s <i>Historical Archive<\/i>, this collection of images tells the story of the company and its technological evolution since it landed on the banks of the Bosphorus in <strong>1960<\/strong>.<\/p>\n<p>It was on 26 April of that year, in <strong>Izmit<\/strong> (Turkey), that construction work began on the factory that was to expand <strong>production of <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/disegni-e-manifesti\/detail\/IT-PIRELLI-OA0001-0000003359\/bozzetto-pubblicita-del-pneumatico-cinturato-pirelli-1.html?jsonVal={%22jsonVal%22:{%22query%22:%22Cinturato%22,%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20,%22archiveName_string%22:%22pirellixDamsOA001%22}}&amp;attachmentMisc=undefined&amp;lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Cinturato<\/a><\/strong>, the tyre that was gradually conquering markets around the world.<\/p>\n<p>In a few short years, the Turkish facilities were to become one of Pirelli\u2019s main plants for the production of car, truck and motorsport tyres. And it was the motorsport segment that brought the facilities to the attention of the media. Indeed, in conjunction with the company\u2019s fiftieth anniversary, the \u201c<a href=\"https:\/\/www.pirelli.com\/tyre\/ww\/en\/news\/2010\/09\/23\/pirelli-inaugurates-its-factory-of-champions-in-turkey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>factory of champions<\/strong><\/a>&#8221; at the Izmit manufacturing hub was inaugurated. These facilities are where the group will be manufacturing the tyres that are to be used in <strong>Formula 1<\/strong> for the 2011-2013 seasons. Guests at the inauguration of the exhibit included local authorities and proponents of Turkish industry and culture, such as the director <strong>Ferzan Ozpetek<\/strong> and the singer <strong>Sezen Aksu<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Istanbul. A photo exhibit on display an the Ciragan Palace in Istanbul celebrates the 50th anniversary of T\u00fcrk Pirelli. The fruits of a partnership with the Pirelli Foundation\u2019s Historical Archive, this collection of images tells the story of the company and its technological evolution since it landed on the banks of the Bosphorus in 1960. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[243],"class_list":["post-48571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-from-world-of-pirelli","tag-company-history"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pirelli&#039;s Fifty Years in Turkey - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/pirellis-fifty-years-in-turkey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli&#039;s Fifty Years in Turkey - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Istanbul. A photo exhibit on display an the Ciragan Palace in Istanbul celebrates the 50th anniversary of T\u00fcrk Pirelli. The fruits of a partnership with the Pirelli Foundation\u2019s Historical Archive, this collection of images tells the story of the company and its technological evolution since it landed on the banks of the Bosphorus in 1960. 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