{"id":48856,"date":"2011-12-22T00:00:00","date_gmt":"2011-12-22T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/a-video-tells-the-tale-of-a-heart-of-rubber\/"},"modified":"2022-04-21T17:23:22","modified_gmt":"2022-04-21T16:23:22","slug":"a-video-tells-the-tale-of-a-heart-of-rubber","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/","title":{"rendered":"A video tells the tale of a “Heart of Rubber”"},"content":{"rendered":"

Through the eyes of a young woman, we take another look at the exhibit “L’anima di gomma – Estetica e tecnica al passo con la moda” (Heart of Rubber – Beauty and technique in step with fashion) held at the Triennale di Milano from 21 June to 24 July 2011, which told the tale of over a century of industry and customs through photos and other artistic images, multimedia installations, technology and innovation.<\/p>\n

It was a celebration of the creativity, technology, design and spirit of innovation that has always characterised both Pirelli and a large part of the Italian cultural and industrial fabric.<\/p>\n","protected":false},"excerpt":{"rendered":"

Through the eyes of a young woman, we take another look at the exhibit “L’anima di gomma – Estetica e tecnica al passo con la moda” (Heart of Rubber – Beauty and technique in step with fashion) held at the Triennale di Milano from 21 June to 24 July 2011, which told the tale of […]<\/p>\n","protected":false},"author":1,"featured_media":48857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,82],"tags":[],"class_list":["post-48856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-exhibitions"],"acf":[],"yoast_head":"\nA video tells the tale of a "Heart of Rubber" - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A video tells the tale of a "Heart of Rubber" - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Through the eyes of a young woman, we take another look at the exhibit “L’anima di gomma – Estetica e tecnica al passo con la moda” (Heart of Rubber – Beauty and technique in step with fashion) held at the Triennale di Milano from 21 June to 24 July 2011, which told the tale of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-22T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T16:23:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"314\" \/>\n\t<meta property=\"og:image:height\" content=\"271\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/\",\"url\":\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/\",\"name\":\"A video tells the tale of a \\\"Heart of Rubber\\\" - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg\",\"datePublished\":\"2011-12-22T00:00:00+00:00\",\"dateModified\":\"2022-04-21T16:23:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg\",\"width\":314,\"height\":271},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A video tells the tale of a “Heart of Rubber”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A video tells the tale of a \"Heart of Rubber\" - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/","og_locale":"en_US","og_type":"article","og_title":"A video tells the tale of a \"Heart of Rubber\" - Fondazione Pirelli","og_description":"Through the eyes of a young woman, we take another look at the exhibit “L’anima di gomma – Estetica e tecnica al passo con la moda” (Heart of Rubber – Beauty and technique in step with fashion) held at the Triennale di Milano from 21 June to 24 July 2011, which told the tale of […]","og_url":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/","og_site_name":"Fondazione Pirelli","article_published_time":"2011-12-22T00:00:00+00:00","article_modified_time":"2022-04-21T16:23:22+00:00","og_image":[{"width":314,"height":271,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/","url":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/","name":"A video tells the tale of a \"Heart of Rubber\" - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#primaryimage"},"image":{"@id":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg","datePublished":"2011-12-22T00:00:00+00:00","dateModified":"2022-04-21T16:23:22+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20102250\/2_1324654957.jpg","width":314,"height":271},{"@type":"BreadcrumbList","@id":"https:\/\/127.0.0.1\/en\/activities\/a-video-tells-the-tale-of-a-heart-of-rubber\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"A video tells the tale of a “Heart of Rubber”"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/48856\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=48856"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/48856\/revisions\/"}],"predecessor-version":[{"id":58556,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/48856\/revisions\/58556\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/48857\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=48856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=48856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=48856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}