{"id":49054,"date":"2011-05-08T00:00:00","date_gmt":"2011-05-08T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/art-inspires-business-business-supports-art\/"},"modified":"2020-01-21T14:56:27","modified_gmt":"2020-01-21T13:56:27","slug":"art-inspires-business-business-supports-art","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/art-inspires-business-business-supports-art\/","title":{"rendered":"Art inspires business. Business supports art"},"content":{"rendered":"<p>This is the mission of <a href=\"https:\/\/www.guggenheim-intrapresae.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Intrapresae Collezione Guggenheim<\/strong><\/a><strong>,<\/strong> a prestigious international cultural project in which the Pirelli Group is also involved and which seeks to promote the educational potential of art so as to inspire <strong>corporate culture<\/strong> towards change in order to face global challenges.<\/p>\n<p>This year, Intrapresae\u2019s spring meeting featured the full involvement of the Pirelli Group, which, on <strong>6 May<\/strong>, welcomed the companies involved in the project and gave them the opportunity to visit the <strong><a href=\"https:\/\/pirellihangarbicocca.org\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bicocca Hangar<\/a><\/strong> and the exhibits there, as well as the <strong>Pirelli Foundation<\/strong>, <strong>Castello degli Arcimboldi<\/strong>, and <strong>the cooling tower within Pirelli\u2019s Headquarters<\/strong>. These symbols of Pirelli\u2019s history and the organisation\u2019s culture and identity represent a heritage that has been made available to Intrapresae for the art projects promoted by the Peggy Guggenheim Collection.<\/p>","protected":false},"excerpt":{"rendered":"<p>This is the mission of Intrapresae Collezione Guggenheim, a prestigious international cultural project in which the Pirelli Group is also involved and which seeks to promote the educational potential of art so as to inspire corporate culture towards change in order to face global challenges. This year, Intrapresae\u2019s spring meeting featured the full involvement of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,81],"tags":[262],"class_list":["post-49054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-partnerships","tag-training-partnerships-with-universities-and-academies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Art inspires business. Business supports art - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/art-inspires-business-business-supports-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art inspires business. Business supports art - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"This is the mission of Intrapresae Collezione Guggenheim, a prestigious international cultural project in which the Pirelli Group is also involved and which seeks to promote the educational potential of art so as to inspire corporate culture towards change in order to face global challenges. 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