{"id":50517,"date":"2014-04-01T00:00:00","date_gmt":"2014-04-01T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/people-first-investing-in-social-and-human-capital-as-taught-by-munari\/"},"modified":"2019-05-20T19:12:10","modified_gmt":"2019-05-20T19:12:10","slug":"people-first-investing-in-social-and-human-capital-as-taught-by-munari","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/people-first-investing-in-social-and-human-capital-as-taught-by-munari\/","title":{"rendered":"\u201cPeople first\u201d, investing in social and human capital as taught by Munari"},"content":{"rendered":"<p>\u201cPeople first\u201d speaks to the role of social and human capital in the development of Italy as a nation. It is a role to be promoted and strengthened if it is true that Italian businesses, and the Italian economy as a whole, are investing much less than necessary in training, research, innovation and the proper exploitation of their employees\u2019 talents. This was the topic of two days\u2019 of discussion in Bari this weekend at a Confindustria conference, and it was a Confindustria study out of the association\u2019s Research Centre, directed by Luca Paolazzi, that provided the facts and data on Italy\u2019s limitations and on the investments to be made.<\/p><p>The key numbers are no surprise: investment in research equals just over 1% of GDP, too little when compared to the 3% target set by the EU for 2020, or to the current EU average of 2%, or the levels in Germany (2.9%) and France (2.2%), and 54.5% of the total fell upon private-sector firms (data for 2012, up from the 53.6% of 2008). The share for universities has declined, from 30.5% to 28.6%, as has the share for other public bodies. The result of the crisis, of course (in Italy, the lengthy recession has been much more severe than in the rest of Europe), but also the result of a disturbing short-sightedness in policy and of shown by some of the businesses themselves. It is true that the statistics underestimate investment in research and innovation (for small and mid-sized firms, this investment is recognised on the accounts as \u201cconsulting\u201d, not as R&amp;D, and a great deal of adaptive innovation\u2014in production processes in particular\u2014is not even fully recognised), but the problem remains, especially in terms of public investment.<\/p><p>There are some highly active innovators, particularly among mid-sized organisations with competitive international operations, which have managed to increase their exports even through the crisis (e.g. the dynamic world of medium high-tech as recently analysed by Gianfelice Rocca, chairman of Assolombarda, in his book entitled Riaccendere i motori, recently published in Italian by Marsilio), and Italian exports are on the rise in industries such as engineering, specialist chemicals and certain cutting-edge pharmaceuticals, along side the more traditional industries like fashion, interior design, and food and agriculture, but none of this is enough to act as a driver of better economic and social growth in Italy. There needs to be more investment in social and human capital.<\/p><p>How exactly? \u00a0In Il Sole24Ore (29 March), on the back of the Confindustria study mentioned above, Paolo Bricco explains that, in Italy, \u201chuman capital\u201d means three things: real efficiency in the university system; improvements in technical training; and the intelligent integration of immigrants. And there is much that needs to be done in all three areas. Italy has a low number of university graduates (just 15% of the population of people aged 25 to 64, as compared to 42% in the US, which can be seen in a comparison of pro capita GDP: \u20ac40,000 in Italy vs. \u20ac55,000 in the US), but also a wide gap in degrees in engineering, maths and other scientific fields and a lack of harmony between the necessary conveying of \u201cknowledge\u201d and a lack of real applied \u201cknow-how\u201d, which is essential in business.<\/p><p>Little is being done in terms of lifelong learning, and there is no strategy for focusing on training to help redirect segments of the workforce (such as the older generations) that are being left behind as production processes evolve (and training entrusted to the regions unfortunately displays scandalous examples of waste, protectionism, distortion and other unproductive conduct), but there is another area in which Italy is particularly weak: attracting talent. We are losing our most talented, most dynamic graduates to other countries, and we aren\u2019t attracting enough from the rest of the world. Job mobility, which is generally a good thing, has become a \u201cbrain drain\u201d for Italy, and to make matters worse, there is more than just the fact that we are unable to attract high-quality talent (hindered by inadequate immigration laws and Italian \u201cbureau-crazy\u201d), but also our poor use of the immigrants that we already have (with Ukrainian mathematicians caring for Italian elderly or Romanian computer scientists unloading fruit at Italian markets, to cite the examples given by Confindustria).<\/p><p>In short, we need a change in policy and in culture \u2013 greater, and better, investment in the \u201cknowledge economy\u201d, as summarised by Fulvio Conti, CEO of Enel and deputy chairman of Conti for the association\u2019s Research Centre \u2013 and it\u2019s also worth taking another look at the teachings of a great thinker like Bruno Munari, an extraordinarily innovative designer (Munari politecnico is the title of an exhibit that recently opened at Museo del Novecento in Milan), who said, \u201cImagination is a skill of the spirit, the ability to invent mental images that differ from the reality of the details or of the whole, images that may not even be achievable in practice. Creativity is a productive skill whereby imagination and reason come together such that the result is always practically achievable.\u201d<\/p><p>Italian business is rich with creativity and \u201cpolytechnic culture\u201d, but this capital is to be nurtured and grown, not wasted or left to wither and die. That is the key to development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPeople first\u201d speaks to the role of social and human capital in the development of Italy as a nation. It is a role to be promoted and strengthened if it is true that Italian businesses, and the Italian economy as a whole, are investing much less than necessary in training, research, innovation and the proper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-50517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cPeople first\u201d, investing in social and human capital as taught by Munari - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/people-first-investing-in-social-and-human-capital-as-taught-by-munari\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPeople first\u201d, investing in social and human capital as taught by Munari - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"\u201cPeople first\u201d speaks to the role of social and human capital in the development of Italy as a nation. 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