{"id":50524,"date":"2014-03-24T00:00:00","date_gmt":"2014-03-24T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/the-power-of-cooperation-companies-working-together-for-success\/"},"modified":"2019-05-21T08:32:03","modified_gmt":"2019-05-21T08:32:03","slug":"the-power-of-cooperation-companies-working-together-for-success","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/","title":{"rendered":"The power of  cooperation: companies  working together for success"},"content":{"rendered":"<p>\u201cCooperate\u201d: a word from Late Latin <em>cum<\/em> and <em>operari<\/em>. In other words, \u201cwith\u201d and \u201cwork\u201d. The concept of \u201cwith\u201d \u2013 in the form of \u201c<em>co<\/em>-\u201d, \u201c<em>con<\/em>\u201d, \u201c<em>com<\/em>\u201d and \u201c<em>cum<\/em>\u201d \u2013 is to be found in many highly contemporary words. Words with an eye to the future. \u201cCo-\u201d, a prefix that points to a common course, connoting a communion of strategies, indicating collaboration. It gives character even to words that have come to mean the opposite in common usage. Words like \u201ccompetition\u201d. Conveying an idea of contest, conflict and confrontation. But which originally meant \u201cgoing forward\u201d \u201cwith\u201d others, towards a common goal: <em>cum-petere<\/em>. To go back to the origins, in a language that takes into account the needs of a \u201cmore just and sustainable\u201d economy (much sought-after in a number of different environments, both secular and Christian since the upheavals of the great Crisis caused by financial greed and social imbalances) there is talk of \u201ccollaborative competition\u201d. And this is indeed the title of a book by Fabrizio Pezzani, Competizione collaborativa, published by Universit\u00e0 Bocconi Editore, which comes with a future-oriented subtitle: \u201cRebuilding social and economic capital\u201d.<\/p>\n<p>Italian industry can offer some fine examples of this. Economic analysis and empirical observation of the best manufacturing areas have long shown that the most successful strategies are those of business networks, with extended, high-quality supply chains. This is an interesting evolution of the \u2018\u201cdistrict economies\u201d which, during the long course of 1980s and 1990s, enabled companies, including small and medium-sized enterprises, to restructure, become stronger and stand up to the onslaught of new international forms of competition. They were able to find new niches in increasingly selective and fierce markets in both European and non-European countries. A successful strategy indeed, as can also be seen in the analysis by the McKinsey Quarterly journal (no. 1 of 2014) of the \u201cnext shoring\u201d of manufacturing (about which we had much to say in last week\u2019s blog). Industrial enterprises grow when they are in close contact with ever-changing markets and top-quality suppliers.<\/p>\n<p>The fact that this is the right way to go is confirmed by Chi vince e chi perde: l\u2019industria italiana oltre la crisi (Winners and Losers: Italian Industry Beyond the Crisis), an ISTAT survey recently carried out by MIP, the Politecnico University of Milan. The underlying indication is clear: those who get ahead are those who focus on \u201ceducation and synergies\u201d. In other words, on good human capital. And on positive social capital. Which basically means on cooperation. Italian industry has lost a quarter of its production capacity since 2008, but the survey shows that, even in times of crisis, those companies that have focused on foreign markets have managed to increase their turnover. And, what is more, they have been consistently inspired to innovate their products, production processes, high value-added services linked to production, marketing, and so on. Gianluca Spina, dean of MIP, draws an interesting conclusion from this: \u201cThe winners are those companies that, precisely during the period of crisis and recession, have invested in training and human capital, but also in creating links between companies through joint ventures, structural alliances and business networks.\u201d In other words, it is necessary to create synergies of products and services, and to integrate different skills. And, in order to enter new markets, to <em>cum petere<\/em> is the way to do it. Many \u201cmonad\u201d companies \u2013 which is to say, inward-looking businesses devoid of a spirit of cooperation \u2013 have been in decline. The worst in a form of capitalism that turns inwards, with a family-oriented view obsessively dominated by the dogma of owner control, is one that is unable to cope with the new challenges of interaction, of combining the entrepreneurship of the original family with new management skills. This means it is unable to innovate and thus clings to domestic markets that are increasingly stifled, impoverished and in decline.<\/p>\n<p>Another survey has also come up with similar results. Carried out by Studio Giaccardi &amp; Associati, it was recently presented at the Web Economy Festival in Cesena. Basically it says: \u201cInnovation as an antidote to the crisis: companies active online grow up to five times more than traditional ones\u201d, was the Il Sole 24 Ore headline on March 18. The high-tech of Web 2.0. And the local roots of a Romagna with a rich tradition of collaboration and cooperation. SMEs that are online with open, interactive sites see their turnover, productivity and internationalisation all growing. And for start-ups too, interaction and online cooperation are ways to success. Positive corporate culture. And good competitiveness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCooperate\u201d: a word from Late Latin cum and operari. In other words, \u201cwith\u201d and \u201cwork\u201d. The concept of \u201cwith\u201d \u2013 in the form of \u201cco-\u201d, \u201ccon\u201d, \u201ccom\u201d and \u201ccum\u201d \u2013 is to be found in many highly contemporary words. Words with an eye to the future. \u201cCo-\u201d, a prefix that points to a common course, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-50524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of cooperation: companies working together for success - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of cooperation: companies working together for success - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"\u201cCooperate\u201d: a word from Late Latin cum and operari. In other words, \u201cwith\u201d and \u201cwork\u201d. The concept of \u201cwith\u201d \u2013 in the form of \u201cco-\u201d, \u201ccon\u201d, \u201ccom\u201d and \u201ccum\u201d \u2013 is to be found in many highly contemporary words. Words with an eye to the future. \u201cCo-\u201d, a prefix that points to a common course, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-24T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-21T08:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"249\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/\",\"name\":\"The power of cooperation: companies working together for success - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg\",\"datePublished\":\"2014-03-24T00:00:00+00:00\",\"dateModified\":\"2019-05-21T08:32:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg\",\"width\":249,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The power of cooperation: companies working together for success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The power of cooperation: companies working together for success - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/","og_locale":"en_US","og_type":"article","og_title":"The power of cooperation: companies working together for success - Fondazione Pirelli","og_description":"\u201cCooperate\u201d: a word from Late Latin cum and operari. In other words, \u201cwith\u201d and \u201cwork\u201d. The concept of \u201cwith\u201d \u2013 in the form of \u201cco-\u201d, \u201ccon\u201d, \u201ccom\u201d and \u201ccum\u201d \u2013 is to be found in many highly contemporary words. Words with an eye to the future. \u201cCo-\u201d, a prefix that points to a common course, [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/","og_site_name":"Fondazione Pirelli","article_published_time":"2014-03-24T00:00:00+00:00","article_modified_time":"2019-05-21T08:32:03+00:00","og_image":[{"width":249,"height":375,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/","url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/","name":"The power of cooperation: companies working together for success - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg","datePublished":"2014-03-24T00:00:00+00:00","dateModified":"2019-05-21T08:32:03+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/20101710\/13958535502085918210.jpg","width":249,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-power-of-cooperation-companies-working-together-for-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"The power of cooperation: companies working together for success"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/50524\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=50524"}],"version-history":[{"count":2,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/50524\/revisions\/"}],"predecessor-version":[{"id":55685,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/50524\/revisions\/55685\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/50525\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=50524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=50524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=50524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}