{"id":51347,"date":"2016-01-13T00:00:00","date_gmt":"2016-01-12T22:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/naba-and-the-pirelli-foundation-for-amici-in-viaggio\/"},"modified":"2020-01-20T15:49:11","modified_gmt":"2020-01-20T14:49:11","slug":"naba-and-the-pirelli-foundation-for-amici-in-viaggio","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/naba-and-the-pirelli-foundation-for-amici-in-viaggio\/","title":{"rendered":"NABA and the Pirelli Foundation for &#8220;Amici in Viaggio&#8221;"},"content":{"rendered":"<p><strong>A restyling of the paediatrics wing of Niguarda General Hospital, Milan<\/strong><\/p>\n<p><strong><i>Amici in Viaggio<\/i><\/strong> (Travelling Friends) is a project born out of a collaboration between the <strong>Pirelli Foundation<\/strong> and <strong>Nuova Accademia delle Belle Arti<\/strong> (<a href=\"https:\/\/www.naba.it\/en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>NABA<\/strong><\/a>), a Milan art academy, for the restyling of the waiting and admissions areas dedicated to the young patients of the new paediatrics wing at <strong>Niguarda General Hospital<\/strong> in Milan. For the project, the Pirelli Foundation provided the <strong>company&#8217;<\/strong>s wealth of <strong>cultural heritage<\/strong>-three and a half kilometres of photos, periodicals, advertisements, sketches and other documents dating all the way back to 1872-to the students and <strong>faculty of the academy&#8217;s Communication Design programme<\/strong> (2014-2015).<\/p>\n<p>The illustration on the cover of a <strong>Pirelli toy catalogue from the 1950<\/strong>, which is kept in the Foundation&#8217;s Historical Archives, served as inspiration for the stories of five characters that will be welcoming children from 23 December, including: Fred, the penguin; Barba, the elephant; Mimi, the seahorse; Tita, the giraffe; Dado, the dog; and Ginger, the seal.\u00a0 This partnership with NABA is part of the Pirelli Foundation&#8217;s ongoing commitment both to keeping its historical heritage relevant by making it available to the communities in which the organisation operates and to <strong>promoting the creative talents of the young people in those communities<\/strong>.<\/p>\n<p><a title=\"Tg3\" href=\"\/\/www.youtube.com\/watch?v=7AWIIfoKwDI\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A restyling of the paediatrics wing of Niguarda General Hospital, Milan Amici in Viaggio (Travelling Friends) is a project born out of a collaboration between the Pirelli Foundation and Nuova Accademia delle Belle Arti (NABA), a Milan art academy, for the restyling of the waiting and admissions areas dedicated to the young patients of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,81],"tags":[249,262],"class_list":["post-51347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-partnerships","tag-graphics-art-and-design","tag-training-partnerships-with-universities-and-academies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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