{"id":51872,"date":"2017-12-07T00:00:00","date_gmt":"2017-12-07T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/"},"modified":"2022-04-21T15:16:15","modified_gmt":"2022-04-21T14:16:15","slug":"a-company-for-families-the-post-war-pietraligure-holiday-camp","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/","title":{"rendered":"A Company for Families: The Pietraligure Holiday Camp"},"content":{"rendered":"

In his speech in 1957<\/strong> to celebrate the tenth anniversary of Pirelli\u2019s Colonia Marina, the seaside holiday camp in Pietraligure<\/strong>, Franco Brambilla<\/strong>, then managing director of the company, mentioned a fact that would startle parents and dieticians today: \u201cIt is as though the holiday camp had produced 1,245 new children over the past ten years.\u201d At the end of their month\u2019s stay, the children did indeed weigh an average of 1.6 kg more than when they arrived: Rina Gagliardi and Francesco Beretta, who were some of the first guests at the camp, way back in the early post-war period, broke every record by putting on 5 kilos in just four weeks. When the Colonia was opened in 1947<\/strong>, the prime objective had been to restore the health of young children after the deprivations of war. Over 20,000 children of employees were guests between 1947 and 1957<\/strong>. \u201cTo transport all those children, you\u2019d need a 250-carriage train, about 2\u00bd km long,\u201d wrote Brambilla in his article on the event for the house organ Fatti e Notizie<\/em>. \u201cAnd if you wanted to take all those children in 600s<\/a> (the Fiat runabout launched in 1955) \u2013 each with a driver, of course \u2013 you\u2019d need 6,680 of these cars, which, if driven at a minimum safe distance from each other, would form a 47-kilometre-long convoy.<\/p>\n

The Pietraligure holiday camp had already been designed in late 1946, taking up the Pirelli Group\u2019s long tradition<\/a> of attending to all aspects of company welfare<\/strong>: first and foremost, the well-being of workers\u2019 children during the summer holidays<\/strong>. This had been the case since before the war, when the company paid external organisations a fixed monthly rate for every child hosted. However, the idea now, for the first time, was to have facilities that would belong entirely to the company. In the 15 February 1947 issue of the Notiziario Pirelli<\/em><\/strong>, the house organ that, between 1946 and 1949, preceded the launch of Fatti e Notizie<\/em>, Mario Pangrazzi<\/strong> wrote about the Pietraligure project and the expectations it brought with it: \u201cAs we gradually realised that we were going to be without a seaside home for our children in the summer of 1947, a special bond came about between the present writer and an architect-engineer who is known to \u2018Pirelliani\u2019 but who does not wish to be mentioned here.\u201d Even so, in the footnote is a rendering of the future holiday camp, with a credit that states \u201cProg. Ing. Alberto Alberti<\/strong>\u201d. \u201cHolding hands as we returned to our long-lost childhood, we roamed the dormitories, the refectory, and the playroom, across terraces and classrooms that, barely traced out on the paper, acquired real substance for us\u2026\u201d. The design was complete, and all that was needed was funding. When the designers went to meet Pirelli management, their requests \u201cfound only smiles and approval\u201d.<\/p>\n

An entirely \u201cPirelliano\u201d facility<\/strong> and a great desire to break with a past that, in the spring of 1947, was still fairly recent: \u201cIn the Nuova Colonia there shall be no blaring trumpets, no flag-raising, no compulsory singing, but only the constant encouragement to behave well, to be good little men and women, and to acquire fresh energy and ever-better health.\u201d Towards the end of the article in the Notiziario Pirelli<\/em>, the tone becomes increasingly lyrical, especially when Mario Pangrazzi imagines a future when those children, twenty or thirty years later, would return to Pietraligure as fine, upstanding Pirelliani to accompany their children, and later their children\u2019s children\u2026<\/p>\n

The Colonia in Pietraligure was destined to be handed over, in the early 1970s, to the municipality of Cinisello Balsamo, but it maintained its historic function as a summer home for children.<\/p>\n","protected":false},"excerpt":{"rendered":"

In his speech in 1957 to celebrate the tenth anniversary of Pirelli\u2019s Colonia Marina, the seaside holiday camp in Pietraligure, Franco Brambilla, then managing director of the company, mentioned a fact that would startle parents and dieticians today: \u201cIt is as though the holiday camp had produced 1,245 new children over the past ten years.\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":55221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[356,184],"class_list":["post-51872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-from-world-of-pirelli","tag-rubrica-en","tag-welfare-en"],"acf":[],"yoast_head":"\nA Company for Families: The Pietraligure Holiday Camp - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Company for Families: The Pietraligure Holiday Camp - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"In his speech in 1957 to celebrate the tenth anniversary of Pirelli\u2019s Colonia Marina, the seaside holiday camp in Pietraligure, Franco Brambilla, then managing director of the company, mentioned a fact that would startle parents and dieticians today: \u201cIt is as though the holiday camp had produced 1,245 new children over the past ten years.\u201d […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-07T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T14:16:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"611\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/\",\"name\":\"A Company for Families: The Pietraligure Holiday Camp - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg\",\"datePublished\":\"2017-12-07T00:00:00+00:00\",\"dateModified\":\"2022-04-21T14:16:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg\",\"width\":611,\"height\":478},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Company for Families: The Pietraligure Holiday Camp\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Company for Families: The Pietraligure Holiday Camp - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/","og_locale":"en_US","og_type":"article","og_title":"A Company for Families: The Pietraligure Holiday Camp - Fondazione Pirelli","og_description":"In his speech in 1957 to celebrate the tenth anniversary of Pirelli\u2019s Colonia Marina, the seaside holiday camp in Pietraligure, Franco Brambilla, then managing director of the company, mentioned a fact that would startle parents and dieticians today: \u201cIt is as though the holiday camp had produced 1,245 new children over the past ten years.\u201d […]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/","og_site_name":"Fondazione Pirelli","article_published_time":"2017-12-07T00:00:00+00:00","article_modified_time":"2022-04-21T14:16:15+00:00","og_image":[{"width":611,"height":478,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/","url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/","name":"A Company for Families: The Pietraligure Holiday Camp - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg","datePublished":"2017-12-07T00:00:00+00:00","dateModified":"2022-04-21T14:16:15+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/15161211\/Pietraligure_004-e1576511285222.jpg","width":611,"height":478},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/a-company-for-families-the-post-war-pietraligure-holiday-camp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"A Company for Families: The Pietraligure Holiday Camp"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/51872\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=51872"}],"version-history":[{"count":5,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/51872\/revisions\/"}],"predecessor-version":[{"id":73005,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/51872\/revisions\/73005\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/55221\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=51872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=51872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=51872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}